digitalvideo Archives

MiQ Joins YouTube Activation Partners to Strengthen Programmatic Video Strategy

BusinessWire4 weeks ago4 weeks ago04 mins

MiQ, a global programmatic media company, has been named to the YouTube Activation Partners program, joining a select group of trusted companies helping advertisers and agencies optimize campaigns on the platform. The designation underscores MiQ’s expertise in programmatic media, including advanced television (ATV), and grants early access to new YouTube features, priority support, and strategic alignment with the platform’s latest initiatives.

MMSI Rebrands as Rainstorm Direct to Mark 40 Years of Innovation

PR Newswire5 months ago5 months ago03 mins

MMSI, a pioneer in the direct response television (DRTV) and connected TV (CTV) media buying space, has officially rebranded as Rainstorm Direct. The rebrand marks the agency’s 40th anniversary and represents its evolution into a full-scale performance media powerhouse. With a strong legacy and consistent year-over-year growth, the company is repositioning itself to meet the demands of a rapidly changing digital video landscape while honoring its heritage of results-driven media strategies.