Southside Market Turns Up the Heat on E-Commerce Sales with Spectrum Reach's Customer Data Match

Southside Market Turns Up the Heat on E-Commerce Sales with Spectrum Reach’s Customer Data Match

Southside Market & Barbeque, the oldest BBQ joint in Texas, is proving that even legacy brands can thrive in the digital age—with the right tools. To expand its e-commerce footprint beyond the Lone Star State, Southside turned to Spectrum Reach, Charter Communications’ advertising division, and leveraged a powerful tool often out of reach for small businesses: advanced audience targeting through first-party data.

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Madhive Launches Fraud-Free Guarantee to Safeguard Local Ad Spend

Madhive Launches Fraud-Free Guarantee to Safeguard Local Ad Spend

Madhive, the leading unified operating system for local media, has unveiled a Fraud-Free Guarantee designed to ensure trust, transparency, and performance for local digital advertisers. This initiative underscores Madhive’s mission to level the playing field for small and mid-sized businesses (SMBs), giving them access to premium fraud protection that has traditionally been available only to large advertisers with big budgets. Through this new policy, Madhive commits to shielding local advertisers from fraud-related losses and inefficiencies.

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