
Southside Market Turns Up the Heat on E-Commerce Sales with Spectrum Reach’s Customer Data Match
Southside Market & Barbeque, the oldest BBQ joint in Texas, is proving that even legacy brands can thrive in the digital age—with the right tools. To expand its e-commerce footprint beyond the Lone Star State, Southside turned to Spectrum Reach, Charter Communications’ advertising division, and leveraged a powerful tool often out of reach for small businesses: advanced audience targeting through first-party data.