In the rush to meet today’s multiscreen audiences, marketers are investing heavily in Connected TV (CTV)—but their creative strategies are still stuck in the past. That’s the key takeaway from a new report by Smartly, an AI-powered adtech platform, and eMarketer, which surveyed over 200 marketers on the state of digital video advertising in 2025.
CadenceSEO is excited to announce its expansion into Michigan, bringing expert SEO consulting and digital marketing services to businesses and organizations across the state. In today’s competitive digital landscape, SEO consulting is crucial for increasing visibility and driving sustainable growth. CadenceSEO offers customized solutions for businesses of all sizes, from local startups to large enterprises.
TelevisaUnivision, the world’s leading Spanish-language media company, announced a leadership change in its U.S. advertising division. Donna Speciale will step down as President of U.S. Advertising Sales and Marketing, with Tim Natividad named as her successor effective June 9. Speciale will remain during a transition period to ensure a smooth handover.
Attracting high-quality publishers requires more than just a signup form—it demands visibility, credibility, and continuous engagement. At Tapfiliate, a trusted affiliate platform serving 3,000+ brands in 90+ countries, we’ve refined a frameawork that consistently draws in top-tier affiliate talent. Here’s a 6-step guide based on strategies that deliver real results.
Quad/Graphics, Inc., a leading marketing experience company, has announced its participation in several prominent investor conferences this spring and summer. The company’s Chairman, President & CEO Joel Quadracci and CFO Tony Staniak will represent Quad in a series of one-on-one meetings with investors to discuss strategic initiatives, financial performance, and long-term growth opportunities.
Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive guide aimed at demystifying foot traffic attribution—a critical tool for marketers seeking to understand the real-world impact of digital campaigns. As in-store visits continue to rise post-pandemic, the ability to attribute digital ad exposure to physical store footfall is reshaping strategies for retail, grocery, and mid-market brands.
Cast Iron Media, a leader in live sports and premium video advertising across connected television (CTV), has appointed Shane Ankeney to its Advisory Board. Ankeney, a seasoned executive, brings decades of strategic, operational, and marketing expertise to help Cast Iron accelerate its growth in the rapidly evolving CTV and sports media landscape.
