Adform, the media-buying tech firm known for fusing safety with serious scale, has dropped a major upgrade for omnichannel advertisers: a new Digital-Out-of-Home (DOOH) planner, now available in its Adform FLOW platform. The tool rolls out across 15 markets and introduces a game-changing feature to the DSP world—the industry’s first map-based DOOH inventory discovery tool.
Proficy Digital has named Justin Friend as its new Vice President of Sales, signaling a decisive move to deepen its grip on the AI-powered automotive marketing space. With the dealership landscape rapidly digitizing, Friend’s appointment is less about filling a role and more about putting performance marketing in the driver’s seat.
Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience (MX) company, has been ranked #26 in the 2025 MM+M Agency 100, which recognizes the top healthcare marketing firms in North America based on revenue. This marks the second time Quad has earned a spot on this prestigious list, highlighting its growing influence in the healthcare sector through integrated marketing solutions that span digital, print, in-store, and omnichannel touchpoints.
Blis, a leading provider of real-world advertising solutions, has unveiled Blis AI, a new AI-powered planning tool designed to revolutionize how marketers approach audience targeting. By eliminating the dependence on identifiers and streamlining campaign planning through natural language inputs, Blis AI enables advertisers to move from brief to omnichannel-ready audiences in seconds.
Rocket Print & Mail, a division of marketing tech firm PostcardMania, has launched a new omnichannel marketing solution designed specifically for land investors. Called Everywhere Investing, the campaign bundle integrates direct mail with digital ad channels like Google, Facebook, YouTube, and more. This solution is tailored to help real estate investors generate leads, improve campaign performance, and gain a competitive edge in a rapidly growing and competitive market.
