omnichannelstrategy Archives

CMI Media Group Names Andy Shaughnessy SVP of Data Analytics to Advance Healthcare Media Insights

GlobeNews Wire5 months ago5 months ago04 mins

CMI Media Group just leveled up its data game.
The healthcare-focused media agency, part of WPP, has announced the appointment of Andy Shaughnessy as Senior Vice President of Data Analytics on its Customer Insights & Analytics team. The move underscores CMI’s continued push to transform complex healthcare data into actionable intelligence across online and offline channels.

Spectrum Science Launches Omnichannel Media Division for Biopharma

PR Newswire6 months ago6 months ago04 mins

Spectrum Science, a full-service strategic communications platform, has officially launched Spectrum Science Media, its dedicated omnichannel media planning, buying, and optimization division. Building on over a decade of expertise in global paid media for biotech and pharmaceutical clients, this formalized group is poised to deliver enhanced media capabilities through an integrated, data-driven approach. The move aligns with the company’s broader mission to meet the evolving needs of the biopharma landscape.