Viant Technology Inc., a leader in connected TV (CTV) and AI-powered programmatic advertising, has announced the appointment of Brett Wilson to its board of directors, effective May 12, 2025. This strategic addition is set to strengthen Viant’s AI-driven innovation and accelerate its next phase of growth in the dynamic digital advertising landscape.
The streaming and digital video ad ecosystem is experiencing rapid evolution, marked by a 16% YoY growth in Connected TV (CTV) advertising in 2024. According to the 2025 Digital Video Ad Spend & Strategy Report: Part One by IAB, this growth is propelled by a combination of increased live content on streaming platforms and the expansion of programmatic and self-serve advertising tools. The report, developed with Advertiser Perceptions and Guideline, offers vital insights into U.S. video ad spend across CTV, social video, and online video.
