Amazon Ads and iHeartMedia are tightening their long-running partnership with a major expansion: advertisers using Amazon DSP can now buy iHeart’s vast streaming audio inventory programmatically. It’s a move that blends Amazon’s formidable first-party signals with iHeart’s massive listener footprint—opening up a richer, more measurable lane into the booming digital audio market.
In a move that could change how programmatic audio fits into omnichannel strategies, AdLib Media Group has integrated Audiohook’s pay-for-performance audio inventory into its DSP-agnostic media buying platform. The result? Advertisers can now tap into podcasts, streaming platforms, and digital radio—without paying unless their ad actually delivers results like site visits, sign-ups, or purchases.
iGlobal Radio, the fast-scaling digital radio network with over 100 curated stations, is stepping up its game with a new offering: affordable, targeted advertising packages designed to help brands tap into its diverse, globally dispersed, and deeply engaged listenership.
As streaming audio grows rapidly, TARA Media, a data-driven marketing agency, has partnered with Triton Digital, a global leader in digital audio and podcast technology. This integration enhances programmatic audio advertising capabilities within the TARA Media Buying Platform, offering marketers a more strategic omnichannel approach.
