The era of “spray-and-pray” pharmaceutical TV ads may finally be over.
In a new partnership announced today, Simulmedia, a leader in data-driven TV and streaming advertising, and OptimizeRx Corp. (Nasdaq: OPRX), a pioneer in healthcare tech, are joining forces to launch Micro-Neighborhood® Targeting (MNT) across linear, digital, and connected TV (CTV) channels.
Amazon Ads and Roku are officially raising the bar for connected TV advertising. In a move with industry-shaking potential, the two powerhouses have announced an exclusive integration that grants advertisers access to the largest authenticated CTV footprint in the U.S.—reaching approximately 80 million households, or over 80% of the entire CTV market, per Comscore data.
In the fast-evolving world of connected TV (CTV), Anoki is stepping up to offer OEMs a turnkey FAST solution—one powered by cutting-edge AI and underpinned by the clean ad supply chain principles of The Trade Desk’s Ventura TV OS.
FOX Advertising has announced a powerful upgrade to its converged media platform, OneFOX, with new integrations that fuse offline and digital identity data for unmatched audience precision. Powered by AdRise, this evolution introduces partnerships with TransUnion, Experian, and LiveRamp, positioning OneFOX as a leading solution in modern, identity-driven media buying across linear, streaming, and digital environments.
GroupM, WPP’s media investment arm, has unveiled its Advanced TV Media Solution in Latin America. This addressable TV platform transforms how advertisers engage with audiences by merging digital precision with traditional TV’s scale and trust.
Adwave, a revolutionary AI-powered advertising platform, has officially exited private beta and launched to the public. By blending artificial intelligence with behavioral science, Adwave aims to democratize TV advertising—making it simple, fast, and affordable for creators, entrepreneurs, and small businesses to produce and air high-quality commercials without traditional barriers.
As the 2025 TV Upfront season gains momentum, Go Addressable, a leading trade organization promoting addressable TV advertising, has made a major stride in expanding its industry influence. With six new members joining its ranks and fresh research from Advertiser Perceptions pointing to increased buyer confidence in addressable strategies, the organization is doubling down on its mission to standardize and scale data-driven TV solutions. The announcement was timed with Go Addressable’s second annual TV Upfronts Brunch in New York.
