RetailMedia Archives

Ibotta Partners With ABCS Insights to Validate CPG Sales Lift—and the Early Results Beat Digital Benchmarks

BusinessWire54 minutes ago54 minutes ago06 mins

In a move that underscores how quickly measurement expectations are rising across retail media, Ibotta has teamed up with ABCS Insights to give CPG brands independent proof of what their promotional dollars are actually doing. And according to the first batch of studies, the answer is clear: Ibotta’s promotions are driving above-benchmark sales lift, outperforming many other digital media and promotional tactics across categories like salty snacks, pet food, and carbonated beverages.

GoWit Secures New Funding to Push AI Retail Media Deeper Into EMEA

BusinessWire1 day ago1 day ago011 mins

Retail media is booming, and AI is quickly becoming the engine behind the sector’s next wave of growth. Into this fast-moving landscape steps GoWit—again—with fresh capital and an even bigger appetite for expansion.

Glass-Media Debuts Transparent LED Poster to Replace Wasteful Retail Window Clings

BusinessWire2 weeks ago2 weeks ago05 mins

Retail windows have long been dominated by static posters, neon signs, and clings that are printed, shipped, installed, torn down, and dumped—on repeat. Glass-Media wants to end that cycle. The company has unveiled a first-of-its-kind transparent LED poster built with Digi Point Media, promising a lighter, smarter, and dramatically more sustainable replacement for the decades-old signage status quo.

Perion Launches DOOH Player, Completing Its Full-Stack Ad Tech for Digital-Out-of-Home and Retail Media

BusinessWire2 weeks ago2 weeks ago05 mins

Perion Network Ltd. (NASDAQ & TASE: PERI) is taking another bold step in reshaping the future of advertising technology. The company today unveiled the Perion DOOH Player, a next-generation platform that rounds out its full-stack suite for Digital-Out-of-Home (DOOH) and Retail Media — two of the fastest-growing arenas in modern marketing.

Stingray Expands U.S. Retail Media Reach with Acquisition of DMI

GlobeNews Wire3 weeks ago3 weeks ago04 mins

Stingray (TSX: RAY.A; RAY.B), the Montreal-based leader in music, video, and advertising solutions, has acquired DMI, a U.S.-based pioneer in music branding and in-store audio advertising. The move adds roughly 8,500 new retail locations to Stingray’s U.S. network—bringing its total footprint to 33,500 stores nationwide—and solidifies its dominance in the pharmacy audio advertising sector.

Ibotta CEO Bryan Leach to Join Brandweek 2025 Mainstage to Discuss Data-Driven Shopping with Liquid Death

BusinessWire3 weeks ago3 weeks ago03 mins

Ibotta (NYSE: IBTA), the North American leader in digital promotions, is bringing its data-driven perspective to Adweek’s Brandweek 2025. CEO Bryan Leach will take the mainstage on Tuesday, November 4, 2025, at 7:20 a.m. PT / 10:20 a.m. ET, alongside Benoit Vatere, Chief Media Officer at Liquid Death, for a session focused on how data, measurement, and optimization are reshaping the modern shopping experience.

Instacart Brings Retail Media Data Directly to TikTok Ads

PR Newswire1 month ago1 month ago04 mins

Instacart (Nasdaq: CART) is taking retail media to social, announcing a new integration with TikTok that allows select CPG advertisers to leverage first-party retail data directly within TikTok Ads Manager. The move makes Instacart the first retail media network to provide end-to-end campaign capabilities natively on TikTok, from audience targeting to purchase measurement.

Criteo and DoorDash Partner to Expand Retail Media Across Grocery and Convenience

PR Newswire1 month ago1 month ago03 mins

Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) have announced a multi-year partnership aimed at boosting advertising across DoorDash’s U.S. marketplace, expanding beyond restaurants to grocery, convenience, and other retail categories.

Xnurta Launches Data Hub to Streamline Amazon Ads Analytics for Enterprise Brands

BusinessWire2 months ago2 months ago03 mins

Xnurta, the award-winning AI-powered retail media platform, today unveiled Xnurta Data Hub, a new solution that lets enterprise brands and agencies integrate Amazon Ads data directly into their systems, BI dashboards, or data warehouses via API. The move promises to save teams hours of manual work while unlocking deeper insights into retail media campaigns.

Grocery TV Hits 6,500 Stores, Rebrands to Scale In-Store Media

PR Newswire2 months ago2 months ago03 mins

Grocery TV, a leading in-store retail media platform, has officially expanded its footprint to over 6,500 grocery stores nationwide, reaching roughly 1 in 4 Americans. The announcement coincides with a company rebrand, introducing a refreshed visual identity and messaging that emphasizes its role as a technology partner for grocery retailers aiming to scale in-store media.