For years, TV advertising has carried a reputation for being expensive, complex, and out of reach for smaller brands. Universal Ads wants to change that. The company today unveiled a new AI-powered video creation tool, now in beta, that lets advertisers build polished, TV-ready commercials in just minutes—no production crews, no existing footage, no six-figure budgets.
For decades, TV advertising has been a blunt instrument—great for reach, not so much for relevance. StarHub thinks it’s time for a sharper edge. The Singapore telco has unveiled Dynamic Ad Pods, the country’s first solution that swaps out ads in real time inside live broadcast TV channels. In plain terms: two households watching the same football match may now see entirely different commercials.
In an era when inclusive storytelling should be table stakes, Samba TV’s newly released 2025 State of Diversity on TV report reveals the industry is still fumbling the basics. The media intelligence firm, known for leveraging AI to track viewership trends, has surfaced hard-hitting data: diverse representation on TV is not just plateauing—it’s regressing.
Southside Market & Barbeque, the oldest BBQ joint in Texas, is proving that even legacy brands can thrive in the digital age—with the right tools. To expand its e-commerce footprint beyond the Lone Star State, Southside turned to Spectrum Reach, Charter Communications’ advertising division, and leveraged a powerful tool often out of reach for small businesses: advanced audience targeting through first-party data.
As the 2025 TV Upfront season gains momentum, Go Addressable, a leading trade organization promoting addressable TV advertising, has made a major stride in expanding its industry influence. With six new members joining its ranks and fresh research from Advertiser Perceptions pointing to increased buyer confidence in addressable strategies, the organization is doubling down on its mission to standardize and scale data-driven TV solutions. The announcement was timed with Go Addressable’s second annual TV Upfronts Brunch in New York.
Universal Ads, a platform enabling brands of all sizes to create, buy, and measure premium video ads seamlessly, today announced the launch of its Incrementality Fund — a $5 million initiative designed to help e-commerce businesses drive incremental sales through TV advertising.
Ampersand, a leader in audience-first TV advertising sales and technology, has appointed Todd Braverman as the new Chief Revenue Officer (CRO). With over two decades of experience in strategic sales leadership, Braverman will guide Ampersand’s revenue strategy across its multiscreen TV advertising solutions.
Nielsen, a global leader in audience measurement, has unveiled The Ad Supported Gauge, an extension of its renowned The Gauge™. This new quarterly report provides a comprehensive analysis of TV viewing on ad-supported platforms, including broadcast, cable, and streaming. With the 2025 TV Upfronts on the horizon, this report equips advertisers and agencies with critical insights to effectively engage with consumers across ad-supported platforms.
Universal Ads has announced a new round of top publishers joining its platform, strengthening its ability to help brands of all sizes seamlessly create, buy, and measure ads in the premium video category. This development expands the platform’s reach, providing advertisers with greater access to qualified audiences. The newly added publishers include Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio, joining previously announced partners like A+E, NBCUniversal, Paramount, and Roku.
