For years, marketers have talked about unifying brand and performance. Yet in practice, TV still gets treated as the “brand” bucket while digital shoulders all the pressure for results. Marketing Architects and New Engen are teaming up to put an end to that split.
A new report from EDO reveals that basketball is becoming one of the most valuable programming environments for TV advertisers. With $2.3 billion in ad spend and nearly 1,000 brands investing across the NBA, WNBA, and NCAA, the sport continues to prove its ability to deliver both scale and consumer engagement.
SearchKings, a digital marketing partner for service-based businesses, is democratizing TV advertising with the launch of SearchKings TV (SKTV). The new platform integrates with Comcast’s Universal Ads API, giving small and mid-sized businesses access to hyper-local TV advertising that was once reserved for national brands.
Advertisers chasing streaming viewers may be leaving millions of potential customers on the table, according to new research from DISH Media, the addressable advertising arm of EchoStar Corporation.
Spanish-Language Television (SLTV) is delivering substantially higher returns for brands, according to the 2025 Spanish-Language TV Outcomes Report from EDO, the TV outcomes measurement company. Advertisers see a 30% lift in consumer engagement compared to English-Language TV (ELTV), highlighting SLTV as a key driver for culturally relevant marketing.
For years, TV advertising has carried a reputation for being expensive, complex, and out of reach for smaller brands. Universal Ads wants to change that. The company today unveiled a new AI-powered video creation tool, now in beta, that lets advertisers build polished, TV-ready commercials in just minutes—no production crews, no existing footage, no six-figure budgets.
For decades, TV advertising has been a blunt instrument—great for reach, not so much for relevance. StarHub thinks it’s time for a sharper edge. The Singapore telco has unveiled Dynamic Ad Pods, the country’s first solution that swaps out ads in real time inside live broadcast TV channels. In plain terms: two households watching the same football match may now see entirely different commercials.
In an era when inclusive storytelling should be table stakes, Samba TV’s newly released 2025 State of Diversity on TV report reveals the industry is still fumbling the basics. The media intelligence firm, known for leveraging AI to track viewership trends, has surfaced hard-hitting data: diverse representation on TV is not just plateauing—it’s regressing.
Southside Market & Barbeque, the oldest BBQ joint in Texas, is proving that even legacy brands can thrive in the digital age—with the right tools. To expand its e-commerce footprint beyond the Lone Star State, Southside turned to Spectrum Reach, Charter Communications’ advertising division, and leveraged a powerful tool often out of reach for small businesses: advanced audience targeting through first-party data.
As the 2025 TV Upfront season gains momentum, Go Addressable, a leading trade organization promoting addressable TV advertising, has made a major stride in expanding its industry influence. With six new members joining its ranks and fresh research from Advertiser Perceptions pointing to increased buyer confidence in addressable strategies, the organization is doubling down on its mission to standardize and scale data-driven TV solutions. The announcement was timed with Go Addressable’s second annual TV Upfronts Brunch in New York.
