In a move aimed squarely at the fast-evolving Connected TV (CTV) landscape, video ad tech provider AdPlayer.Pro has unveiled a major upgrade to its ad serving platform: advanced server-to-server (S2S) integration capabilities. The new tools are designed to streamline how publishers implement demand tags and endpoint URLs—crucial components for optimizing performance in high-volume video ad environments.
Fresh off a high-profile merger, JWP Connatix is bringing in a seasoned adtech executive to scale its next chapter.
The newly unified video platform announced the appointment of Chris Maccaro as Chief Revenue Officer, tasking him with leading global revenue strategy and monetization across its expansive video technology suite.
FreeCast has unveiled its Direct-to-Mobile (D2M) entertainment software platform, empowering telecoms and ISPs worldwide to deliver scalable video services without the need for physical infrastructure or proprietary hardware. This innovative platform taps into the massive base of internet-connected devices—smartphones, TVs, and more—enabling operators to compete with smart TV ecosystems while generating new ad-based revenue streams.
