InterMedia Group of Companies, a leader in integrated performance marketing and media, has appointed Lorraine Galano as Account Director. With 15 years of experience in premier media agencies and performance marketing firms, Galano will lead account strategy and omnichannel execution for key clients, reinforcing InterMedia’s position in media precision and strategic partnerships.
- Role & Responsibilities:
- Galano will oversee account strategy and campaign execution across multiple clients.
- She will lead cross-functional teams to deliver accountable, omnichannel performance marketing solutions.
- Experience & Background:
- Galano has held senior roles including Senior Director at Direct Avenue and strategic positions at top media agencies.
- Known for pioneering data-driven planning and media strategies for both fast-growing brands and established advertisers.
- Brings a comprehensive mix of agency and in-house expertise.
- Leadership Praise:
- Kevin Szymanski, Executive VP at InterMedia, highlights her media rigor, strategic insight, and client service excellence.
- Recognized for navigating complex media landscapes with innovative performance marketing solutions.
Industry Impact
- Lorraine Galano’s appointment strengthens InterMedia’s leadership in performance marketing during a time of increasing media fragmentation and channel diversification.
- Her data-informed, results-driven approach aligns with InterMedia’s commitment to delivering measurable business outcomes for clients.
Lorraine Galano’s expertise and strategic vision will be instrumental as InterMedia continues to deliver innovative and accountable media campaigns. Her leadership will help clients navigate today’s evolving performance marketing landscape with precision and impact.
