Smartly, the AI-driven ad technology leader recognized in The Forrester Wave™: Creative Advertising Technologies, has announced the integration of Reddit into its unified advertising platform. This new capability empowers brands to activate, manage, and measure Reddit campaigns alongside other channels using Smartly’s advanced automation and creative intelligence tools.
1. Unlocking Reddit’s Powerful Audience
- Reddit boasts 108 million daily active users and over 100,000 communities, where more than half of all online purchase decisions are influenced (Brandwatch, Global, Oct 2023–Mar 2024).
- The platform’s flagship Dynamic Product Ads shopping solution scales effectively with Smartly’s technology to engage targeted Reddit audiences with relevance and agility.
2. Authentic, Intent-Driven Engagement
- Reddit’s communities thrive on authentic conversations and shared interests that naturally lead to commercial opportunities.
- Integration allows advertisers to harness Reddit’s unique energy with timely, genuine campaigns aligned to purchase intent.
3. Expanding Smartly’s Ecosystem
- Reddit joins other platforms on Smartly’s unified platform, including CTV, social media, and the open web.
- This enables advertisers to launch and optimize campaigns across the most influential digital environments through a single intelligent workflow.
4. Leadership Perspectives
“Our communities thrive on authentic conversations… making Reddit a uniquely powerful place for brands.”
— Jen Wong, COO, Reddit
“We’re helping brands engage Reddit’s community with the right creativity, speed, and agility.”
— Laura Desmond, CEO, Smartly
By integrating Reddit into its AI-powered platform, Smartly is advancing its mission to unify media and creativity in a seamless workflow. This partnership enables advertisers to combine authenticity, brand awareness, and performance, ultimately helping businesses grow through smarter, more efficient advertising campaigns.
