Pixalate Unveils Global SSP Rankings for Top Mobile Apps
Pixalate, a leader in ad fraud protection, privacy, and compliance analytics, has released its latest Supply-Side Platform (SSP) Rankings, highlighting which platforms maintain direct-seller relationships with the top 100 mobile apps. The data comes from Pixalate’s Publisher Trust Index (PTI), which evaluates programmatic ad traffic quality across publishers.
The July 2025 report covers North America, Latin America (LATAM), Asia-Pacific (APAC), and the Europe, Middle East, and Africa (EMEA) regions. Rankings are based on app-ads.txt analysis, identifying SSPs that have direct access to high-quality mobile inventory in each market.
Direct relationships with top apps signal stronger transparency and trustworthiness, a key differentiator for advertisers wary of programmatic ad fraud. By showing which SSPs maintain verified partnerships, Pixalate provides a clearer view of inventory quality and reliability across global mobile ecosystems.
As programmatic mobile advertising continues to grow, advertisers increasingly demand assurance that their campaigns run on legitimate, brand-safe inventory. Pixalate’s SSP rankings offer a benchmark for buyers to compare platforms and optimize media spend, while also encouraging SSPs to maintain robust direct-seller connections with premium apps.
With mobile apps dominating digital media consumption worldwide, these insights highlight both opportunities and risks in programmatic mobile markets, helping advertisers and SSPs make more informed decisions in an increasingly complex landscape.
