Taboola (Nasdaq: TBLA), a leader in performance-driven advertising, is ramping up adoption of Realize, its industry-first platform focused exclusively on delivering outcomes at scale beyond search and social. The platform now features new Generative AI tools, helping advertisers achieve stronger engagement and conversions.
Realize leverages Taboola’s proprietary supply, first-party data, and AI technology to simplify and optimize performance campaigns. Advertisers can reach audiences across major publishers, apps, and OEM platforms, while driving measurable results.
Strong Adoption Across Industries
Advertisers including Homes.com, Tripadvisor, Philips Home Appliances, NerdWallet, and Motley Fool have integrated Realize to hit performance goals. Since launch, over 650 advertisers have tested the platform’s display and social capabilities. One aviation brand, for instance, exceeded its performance goal by 34%, increasing travel bookings and subsequent spend on the platform.
“Working with Realize has been a game-changer for our performance marketing efforts,” said Brian Comeau, Homes.com. “We’re meeting and exceeding our advertising objectives thanks to their dedicated support and innovative technology.”
Other clients echoed the sentiment, noting Realize’s high-intent user targeting, optimized engagement, and efficient scaling of campaigns as key differentiators in performance marketing.
Generative AI Adds Measurable Value
Taboola is enhancing Realize with Generative AI, including the ability to turn static images into motion ads. Early tests indicate a 20% lift in conversion rates compared with static creatives. This complements Taboola’s broader AI suite, which uses predictive modeling trained on a decade of user behavior and thousands of direct publisher integrations.
“Realize continues to help businesses of all sizes get leads and grow sales,” said Adam Singolda, CEO and Founder, Taboola. “Advertisers trust Realize because it delivers incremental growth beyond search and social, reaching 600 million people every day across the open web and driving measurable performance at scale.”
Why This Matters
Taboola’s focus on outcomes-driven advertising reflects a broader trend in AdTech: brands are increasingly looking beyond traditional search and social channels for growth. Realize’s AI-driven capabilities offer a competitive edge in reaching high-intent audiences efficiently, positioning Taboola as a strong alternative to platforms like Google and Meta for performance marketers.
With Realize, Taboola is not just providing ad inventory—it’s delivering a predictive, performance-first ecosystem that blends AI automation with human oversight, a combination increasingly in demand as marketers seek measurable ROI across complex media environments.
