Leading data, cloud, and AI company Further announced that Chirag Deshpande, Head of Industry, will speak at Advertising Week 2025 in New York City on October 6. Deshpande joins a panel alongside Adobe and PMG to explore how data, services, and media intersect to drive successful collaborations in advertising.
The panel will highlight real-world perspectives, lessons learned, and best practices on aligning data platforms, expert services, and activation strategies to maximize campaign results. With Adobe’s Real-Time CDP Collaboration, Further’s specialized services, and PMG’s proprietary Alli Marketplace, brands can connect directly with premium publishers, commerce media networks, and other brands—all within a privacy-focused, purpose-built environment designed to enhance performance and conversions.
“Data is the key to success in today’s customer-first economy,” said Deshpande. “I’m excited to share how Further partners with Adobe and PMG to unlock the full value of customer data through collaboration technology, achieving measurable advertising impact.”
Advertising Week is a premier global event gathering marketing, advertising, technology, and brand professionals. Deshpande’s session will provide actionable insights into how data collaboration can elevate brand performance and drive measurable results.
