LG Ad Solutions has taken a major step toward an AI-driven ad tech future with the launch of Agentiv, a proprietary artificial intelligence platform designed to enhance both internal operations and client-facing advertising workflows.
At its core, Agentiv isn’t just another AI feature drop—it’s the backbone of LG Ad Solutions’ evolving Connected TV (CTV) ecosystem. The platform supports a growing suite of over 20 intelligent agents that handle tasks ranging from media planning and creative approvals to campaign optimization and data collaboration.
“Agentiv provides a unified platform for developing and deploying agents across multiple business functions,” said Dave Rudnick, CTO of LG Ad Solutions. “It streamlines internal processes and strengthens how we collaborate with clients.”
Building the AI Nerve Center for Ad Tech
The launch of Agentiv underscores LG Ad Solutions’ ongoing push to embed AI into its advertising technology stack, not as a bolt-on but as a foundational element. Rudnick noted that years of investment in data infrastructure have enabled the company to integrate AI “responsibly,” focusing on transparency, privacy, and measurable performance gains.
The company will soon begin beta testing Agentiv with select advertisers. The early rollout features a data collaboration agent, designed to let brands safely merge their first-party data with LG Ad Solutions’ audience insights in a privacy-compliant clean room—a nod to the growing importance of secure data sharing in a post-cookie world.
What Makes Agentiv Different
Agentiv’s strength lies in its ability to combine natural language interaction with campaign intelligence. Key capabilities include:
- Natural Language Query – Users can ask campaign questions conversationally instead of digging through dashboards.
- Persona-Based Permissions – Secure, tiered data access for advertisers, agencies, and partners.
- Clean Room Integration – Privacy-first collaboration to generate shared insights without data leakage.
- Optimization Support – AI-assisted analysis for real-time campaign adjustments.
Context: AI Arms Race in Ad Tech
LG Ad Solutions joins a fast-growing roster of ad tech players investing in AI-first architectures. Competitors like The Trade Desk, Google, and Roku have all rolled out machine learning enhancements aimed at improving campaign automation, audience targeting, and creative performance.
However, LG’s position in the CTV ecosystem gives it a unique edge: its access to vast, device-level viewing data and direct relationships with TV manufacturers allow for contextually rich audience modeling—something most DSPs can only approximate.
If Agentiv delivers on its promise, LG Ad Solutions could become one of the few CTV players offering an end-to-end AI framework spanning planning, activation, and optimization—all under one roof.
“We’re entering an AI-first era in ad tech,” Rudnick said. “Agentiv is our commitment to being the partner advertisers need to navigate what comes next.”
