Viewbix Inc. (Nasdaq: VBIX), a global adtech developer known for its digital content solutions, has officially sold its subsidiary Cortex Media Group Ltd. to Pro Sportority (Israel) Ltd., a subsidiary of Minute Media Inc., the technology and sports media powerhouse behind Sports Illustrated.
The move marks a turning point for Viewbix, which is deliberately shedding its traditional digital advertising assets to reorient toward emerging technologies like quantum computing and artificial intelligence.
In a statement, the company emphasized that the sale aligns with its strategy to expand beyond legacy operations and capitalize on innovation-driven sectors — a pivot increasingly common among adtech firms seeking growth outside crowded digital media markets.
Minute Media Adds Another Power Play
For Minute Media, the acquisition of Cortex Media deepens its content and technology capabilities. With publishing rights to Sports Illustrated and a growing global presence, Minute Media continues to build one of the most diversified digital media portfolios in sports and entertainment.
The addition of Cortex Media — known for its audience engagement technology and scalable digital publishing infrastructure — strengthens Minute Media’s tech stack at a time when AI-driven content creation and monetization are transforming the digital publishing landscape.
From Adtech to Quantum Ambition
The sale comes just a week after Viewbix announced plans to enter the quantum computing and advanced computational technologies field through a proposed acquisition of Quantum X Labs Ltd. The deal, currently at the term sheet stage, would mark the company’s first major step into deep-tech innovation.
If completed, the acquisition could see Viewbix evolve from a digital advertising player into a quantum and AI-focused technology company, signaling an ambitious reinvention in one of the most rapidly advancing fields in tech.
Looking Ahead
Viewbix plans to disclose more transaction details in an upcoming Form 8-K filing with the U.S. Securities and Exchange Commission (SEC). While financial terms were not disclosed, the strategic direction is clear: Viewbix is betting its future on computational intelligence — a leap from media monetization to algorithmic acceleration.
In a digital economy where data is the new oil, Viewbix is choosing to mine it with quantum precision.
