Rain the Growth Agency is deepening its digital footprint with a major leadership addition: Pranav Pandit, a seasoned strategist with more than 25 years across agencies like OMD, Ogilvy, and dentsu X, has joined the company as its new Executive Vice President of Digital Marketing.
The role didn’t previously exist—Rain the Growth Agency built it specifically to lead its expanding digital practice, now one of the agency’s fastest-growing divisions. Pandit will oversee Digital Strategy, CTV and Digital Video, Paid Search, Paid Social, Influencer, and Content teams, unifying them under a single vision aimed at measurable brand growth.
Signaling a Digital-First Evolution
For an agency that has long prided itself on performance-driven creativity, this move marks an intentional step toward a fully integrated digital-first model.
“Pranav’s leadership represents the next phase of Rain the Growth Agency’s digital-first vision,” said Mark Yesayian, Chief Strategy Officer. “He brings an exceptional balance of creative and strategic expertise that will strengthen our ability to connect brands and consumers across the entire digital ecosystem.”
That ecosystem spans everything from programmatic video and social commerce to influencer-driven storytelling—categories where clarity, agility, and unified strategy often make or break campaign efficiency. Pandit arrives with a mandate to tighten those seams.
A Resume Built on Impact
Pandit’s career includes architecting strategies for some of the most recognizable brands in the world—Gatorade, State Farm, the U.S. Marines, and others. Along the way, he’s picked up hardware from Cannes Lions, Effies, and OMMAs, a blend that signals both creative flair and performance discipline.
His background positions him as a hybrid leader in a market that increasingly demands cross-channel literacy: data-informed but not data-drowned; creative-minded but results-obsessed.
A Future Shaped Around Creative Media + Integration
Pandit describes his approach as “creative media solutions,” a philosophy that merges storytelling with innovation and rigorous strategy. That mindset aligns closely with Rain the Growth Agency’s own trajectory—especially as more clients demand integrated digital ecosystems rather than siloed tactics.
“Rain the Growth Agency has a rich history in the independent space with the full promise of digital centricity being written as we speak,” Pandit said. “My obsession with creative media solutions, strategy and innovation will strengthen today’s core capabilities while keeping our eyes towards building the future.”
In other words: expect stronger cross-channel integration, tighter data-creative collaboration, and an agency marching toward a more unified digital operating system.
Why This Matters in Today’s Ad Landscape
As digital media continues to fragment—CTV, social, search, influencer, creator, retail media—agencies are being pushed to rewire themselves internally. The winners aren’t those with the most channels, but those that connect the channels most effectively.
Pandit’s appointment suggests Rain the Growth Agency is preparing for that next competitive phase: one defined by holistic measurement, integrated storytelling, and digitally fluent creative performance.
For clients navigating a market of rising media costs and unpredictable consumer behavior, that kind of leadership may prove indispensable.
