HOLYWATER is doubling down on its AI‑first strategy—and making it official.
The microdrama platform operator has acquired Jeynix, an AI‑assisted production studio known for hyper‑realistic visual effects and performance‑preserving techniques. Alongside the deal, the company is rebranding as HOLYWATER TECH, signaling a clearer technology‑first identity as it pushes to scale vertical storytelling into the mainstream.
The acquisition folds Jeynx’s full technical team and proprietary workflows into HOLYWATER TECH, expanding its ability to produce cinematic‑quality visuals at speed and at lower cost—a critical edge in the fast‑moving micro content market.
Founded in 2025 as a production‑focused technical studio, Jeynix specializes in integrating AI tools directly into professional VFX pipelines while preserving natural performance detail. Its toolkit includes facial animation, face replacement, de‑aging, and advanced lip‑sync—designed to avoid the “uncanny valley” effect that often plagues AI‑enhanced visuals.
The value proposition is straightforward: give modest‑budget vertical series the polish of premium studio productions.
By bringing these capabilities in‑house, HOLYWATER TECH aims to:
- Elevate production quality across hundreds of microdrama titles
- Accelerate post‑production timelines
- Enable rapid localization across global markets—sometimes in days
- Reallocate budget toward creative iteration instead of traditional post‑production overhead
In the vertical video ecosystem—where episode runtimes are short, production cycles are tight, and content volume is massive—those efficiencies compound quickly.
Co‑Founders and Co‑CEOs Bogdan Nesvit and Anatolii Kasianov framed the acquisition as foundational to building a “category‑defining entertainment company” that merges creative imagination with AI infrastructure. They emphasized Jeynix’s performance‑preservation capabilities, including precise face matching, as a differentiator they couldn’t replicate elsewhere.
“HOLYWATER TECH aims to build a category‑defining entertainment company that brings together creators’ imagination and cutting‑edge technology, especially AI, to unlock new creative possibilities at scale,” said the co‑founders.
“We’re thrilled to keep building with HOLYWATER TECH. By bringing Jeynix’s AI‑assisted creative tools to a larger platform, we’re giving audiences new ways to jump into the content and make each scene their own,” added Nemir Yevhen, Jeynix Founder.
HOLYWATER TECH operates a multi‑platform ecosystem reaching over 85 million users globally:
- My Drama, the #1 vertical streaming app among American and European companies
- My Passion, a leading independent digital book publishing platform
- My Muse, focused on vertical series produced with generative AI support
- Freebits, an ad‑supported vertical streaming service offering premium content for free
Jeynix’s expertise in facial animation, face replacement, de‑aging, and lip‑sync—powered by various artificial intelligence systems—allows companies to achieve realistic results without the “uncanny valley” effect.
The Bigger Picture: AI as Production Infrastructure
The acquisition also reflects a broader industry shift: AI is moving from novelty tool to embedded production infrastructure. While many entertainment companies experiment with generative AI in marketing or concept development, HOLYWATER TECH is integrating AI directly into the visual effects pipeline. That approach mirrors emerging trends across Hollywood and streaming, where studios are increasingly exploring AI for de‑aging, dubbing, and performance enhancement—often amid heated debates about authenticity and creative labor.
If that vision materializes, HOLYWATER TECH could differentiate itself not just on cost efficiency, but on format innovation—blending AI‑enhanced visuals with participatory or adaptive storytelling layers.
Why It Matters for the Micro Content Market
Microdramas—especially vertical series optimized for smartphones—have exploded in Asia and are now gaining traction in the U.S. and Europe. However, scaling the model globally requires a delicate balance of speed, cost control, and production quality. That’s where AI‑assisted VFX becomes strategic rather than experimental.
By internalizing Jeynix’s capabilities, HOLYWATER TECH is effectively tightening control over its production stack. That vertical integration may allow it to compete with larger streaming platforms on perceived quality while maintaining the lean economics that make micro content viable.
For investors and partners like FOX, the appeal is clear: a tech‑enabled content engine capable of generating high volumes of polished series with faster turnaround and international reach.
As the lines blur between studio, tech platform, and AI lab, HOLYWATER TECH is betting that the future of entertainment belongs to companies that treat artificial intelligence not as a gimmick—but as core infrastructure.
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