Tag: AdvertisingTechnology

Sony Teams with CatchLight to Boost Visual Journalism with Pro Camera Kits — the two organizations announced a strategic equipment initiative that places Sony’s Alpha camera systems directly into the hands of local newsrooms, aiming to close the technology gap that has long hampered visual storytelling in community media. What the partnership delivers The collaboration provides 24…

Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report – The Interactive Advertising Bureau (IAB) released its 2026 Digital Video Ad Spend & Strategy report on July 14, 2026, revealing a paradox in the U.S. video advertising market: buyers are demanding measurable outcomes while simultaneously losing confidence in…

Flywheel Unveils “The Big Shift” Whitepaper, Positioning Total Commerce as the Answer to Market Fragmentation. The Baltimore‑based commerce‑tech firm released the research on July 14, 2026, outlining how an integrated Total Commerce model can knit together media, retail, trade and shopper engagement as consumer journeys become increasingly non‑linear and data‑driven. What Flywheel Announced In a concise press release, Flywheel announced the…

Doceree Launches Daily Command, AI‑Powered Operating System for Pharma Commercialization — the New York‑based health‑tech firm announced that its new platform replaces a patchwork of legacy tools with a single, AI‑driven command layer that orchestrates physician outreach, media activation, and outcome measurement in real time. What Daily Command Does Daily Command is built around a proprietary AI model…

PIP Names Franchisee of the Year at 2026 Convention — the San Diego gathering of the marketing‑services franchise network highlighted a shift toward data‑driven print, programmatic signage and AI‑enabled creative workflows that could reshape how midsize brands allocate ad spend. The annual PIP Convention and Vendor Show, held July 10 in San Diego, was more than a celebratory banquet for…

A new gateway to AI‑native advertising OpenAI’s rollout of ChatGPT Ads marks the first large‑scale advertising inventory embedded directly in the ChatGPT experience. Tec‑Do’s Navos platform—built on its proprietary multimodal model Tec‑Chi—now serves as the operational layer that lets brands create, launch, and continuously optimize campaigns within the chat interface. Advertisers can feed market insights,…

Agentio — the AI‑native platform that powers creator‑led advertising — has announced a strategic integration with Meta, enabling brands to launch data‑driven partnership ads on Instagram and Facebook in a matter of days rather than weeks. The technology behind the partnership Agentio’s AI engine ingests every ad in a brand’s Meta account, parses visual and textual assets with proprietary…