AdvertisingTechnology

Creator marketing is moving deeper into the retail media stack as brands look for measurable ways to turn influencer reach into transactions. Levanta, a creator affiliate platform for e-commerce, has raised $22 million in Series B funding led by Volition Capital, bringing its total funding above $43 million. The company plans to use the capital…

The shopping journey is becoming less linear, and artificial intelligence is increasingly influencing what consumers discover before they ever reach a retailer’s product page. New research from NielsenIQ (NIQ) and World Data Lab finds that nearly three-quarters of shoppers now use AI during product discovery, as retail media and social commerce add new layers to…

Game developers have no shortage of resources for learning how to build games. The commercial side of the industry is a different story. Xsolla is attempting to fill that gap with Game Biz Institute (GBI), a new editorial and research platform focused on the business mechanics behind game development, including direct-to-player distribution, payments, monetization, user…

Airports are becoming an increasingly important battleground for advertisers looking to reach consumers outside traditional screens, and ReachTV is strengthening its commercial and content operations to capitalize on that shift. The airport media network has appointed Jodi Porter as Chief Revenue Officer and Larry Berger as Head of Production and Airport Experiences, adding senior advertising…

The next phase of programmatic advertising may be less about giving media buyers more controls and more about deciding which controls they no longer need to touch. The Trade Desk is moving in that direction with Kokai Zuma, a major update to its Kokai advertising platform that combines agentic AI, campaign forecasting, audience discovery and…

UNIC Group is moving into short-form streaming with plans for a mobile-first OTT platform built around vertical dramas, creator participation and blockchain-enabled payments. Targeted for Q4 2026, the proposed service would connect short-form entertainment with the company’s broader Web3 ecosystem, including potential subscriptions and creator incentives using the UNIC Token. The short-drama boom is pushing…

DAZN is expanding deeper into the U.S. sports advertising market with an agreement to acquire EverPass Media, bringing a specialized commercial sports distribution platform into its global streaming business. The deal will give DAZN technology, rights and venue relationships spanning bars, restaurants, hotels and other commercial locations, while turning EverPass into the foundation of the…

Allen Media Group’s HBCU GO is entering its fifth football season with a broader mix of live sports, original programming, podcasts and cultural storytelling. The free-streaming platform is expanding its 2026 schedule to 13 weeks of HBCU football while adding a new sports podcast, a P&G-backed docuseries and programming honoring longtime HBCU broadcaster Charlie Neal….

KNOREX, an AI-driven cross-channel advertising technology company, has been notified by the NYSE American that it does not currently meet certain continued listing standards tied to stockholders’ equity and recent net losses. The notice does not immediately remove KNOREX from the exchange, but the company now has to present a remediation plan and work toward…