Adster Technologies Pvt Ltd, a leader in programmatic advertising technology, has been granted a United States patent for its innovative technology designed to reduce latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster’s unique system and method for optimizing advertisement yield and reducing latency, marking a significant milestone in the ad tech industry.
Details of the Patented Technology
- Addressing Latency Challenges:
Adster’s patented technology directly addresses the critical issue of latency in digital advertising, particularly in real-time bidding (RTB) environments. By optimizing how ad calls are initiated and processed, the system allows ads to load faster without sacrificing targeting or ad quality. - Innovative Methodology:
The technology introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing. This approach minimizes communication overhead and reduces the wait time during the ad rendering cycle, leading to faster and more efficient ad delivery. - Impact on Digital Advertising:
This advancement results in a more seamless and responsive experience for users, especially on mobile devices and slower networks, ultimately enhancing user engagement and boosting conversion rates.
Outcomes and Benefits
- Performance and Revenue Growth:
The patented system has already shown impressive results in pilot deployments, reducing latency by up to 40% and increasing revenues by more than 50%. - Future Plans:
Adster Technologies plans to license the technology to its partners and continue developing complementary low-latency solutions within the digital advertising space.
Quotes from Key Figures
- Rajiv Kumaar (CEO and Co-founder, Adster Technologies):
“This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising. Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery.” - Rajiv Kumaar (CEO and Co-founder, Adster Technologies) on Future Plans:
“This is just the beginning. We’re continuing to invest in research and innovation that will shape the future of digital advertising.”
Adster Technologies’ patented innovation marks a breakthrough in reducing latency and enhancing ad delivery efficiency. With its integration into the company’s ad-serving platform, this technology has already yielded impressive results, paving the way for continued growth and advancements in the digital advertising industry.
