Magnite Teams Up with NOVA Entertainment to Bring Programmatic Buying to Australia’s In‑Store Audio Network
The Australian advertising technology scene received a notable boost on March 11, 2026, when Magnite (NASDAQ: MGNI) disclosed a collaboration with NOVA Entertainment to embed programmatic buying into the Nova Retail Network. The move marks the first time the extensive in‑store audio inventory of NOVA’s retail‑focused stations can be accessed through Magnite’s sell‑side platform, allowing advertisers to automate…
