Petal Ads Unveils Full‑Scenario Smart Tourism Platform at ITB China 2026 — Huawei’s latest offering for the culture and tourism sector debuted at the three‑day ITB China exhibition in Shanghai, showcasing a suite of HarmonyOS‑powered tools that promise to reshape how destinations acquire, engage, and retain travelers across the entire journey. Full‑Scenario Smart Culture and Tourism…
Audiencerate is accelerating its AI-driven advertising and audience intelligence strategy with the appointment of Riccardo Fabbri as Chief Technology Officer, signaling a deeper push into first-party data activation, machine learning infrastructure, and privacy-focused media automation for SMEs and global media agencies. The move comes as the advertising industry races to rebuild targeting and customer intelligence…
Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK viewers now use subtitles while watching content, yet many advertising campaigns are still designed primarily for sound-on experiences — creating a growing disconnect between audience…
A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles when watching video content, yet many advertisers continue producing campaigns optimized primarily for sound-on viewing experiences. A new industry study has found that 79% of…
A new study from Genius Sports and MediaScience suggests that timing may be one of the most overlooked advantages in live sports advertising. The research found that ads delivered during high-intensity live game moments can generate significantly stronger brand recall and viewer attention, reinforcing why advertisers are increasingly shifting budgets toward real-time sports media and…
Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across connected TV (CTV), streaming media, and multicultural advertising as brands increasingly demand interactive, measurable, and shoppable video experiences. KERV.ai has partnered with Canela Media in…
Ecommerce acceleration company Pattern is deepening its push into enterprise AI with the launch of Pattern Intelligence (Pi), a new AI-powered execution engine designed to automate marketplace operations for global consumer brands. The platform reflects a broader shift across ecommerce infrastructure as retailers and marketplace sellers increasingly adopt AI-native systems to optimize advertising, pricing, merchandising,…
A new study from the Affinity Solutions Outcomes Marketing Council suggests that many brands and agencies are still optimizing campaigns without verified purchase data, exposing a widening measurement gap across modern advertising. The findings arrive as marketers increase investment in AI-powered optimization, retail media, and performance advertising while struggling to connect media spend to actual…
MediaCo is expanding EstrellaTV’s broadcast footprint in San Antonio through a new full-power television launch aimed at strengthening the network’s reach across one of the largest Hispanic media markets in the United States. The move reflects broader competition across Spanish-language broadcasting, connected TV, and multicultural advertising as media companies race to capture growing Hispanic audiences…
With 2026 marking the definitive “death of the cookie” and rising digital ad blindness, performance marketers are seeing diminishing returns on traditional MarTech stacks. 1. The 2026 Reality Check We’ve officially moved past the ‘death of the cookie.’ Now that the dust has settled, how has this shift fundamentally changed the way performance marketers view…
