Camco Manufacturing, LLC has voluntarily discontinued certain advertising claims for its FasTen-branded RV leveling blocks after a review by the National Advertising Division (NAD) of BBB National Programs.
The inquiry was prompted by a challenge from competitor Tri-Lynx Corporation over Camco’s express and implied claims that its FasTen blocks are “America’s #1 RV Leveling Blocks” and “America’s #1 RV Blocks for Leveling.” These claims had appeared on product packaging, Camco’s online catalog, and retailer websites.
NAD Review and Resolution
During the NAD review, Camco informed the division that it had permanently removed the contested claims. As a result, NAD did not evaluate the claims on their merits. For compliance purposes, NAD will treat the discontinued claims as if the division recommended their removal and Camco agreed to comply.
In a statement, Camco said it “appreciates the National Advertising Division’s review” and has updated its advertising language to align with NAD guidance, reinforcing a commitment to accurate and transparent marketing.
About BBB National Programs and NAD
The BBB National Programs is a non-profit organization that manages over 20 globally recognized self-regulatory initiatives. For more than 50 years, it has provided third-party accountability and dispute resolution, helping businesses create fair competition while enhancing consumer trust. Its programs cover advertising, child- and teen-directed marketing, data privacy, dispute resolution, automobile warranties, technology, and other emerging areas.
The National Advertising Division (NAD) specifically provides independent self-regulation for national advertising in all media. Its decisions help set consistent standards for truthful and accurate advertising, protecting consumers and promoting fair competition.
All NAD decisions and summaries are available in the case decision library, with full archives accessible by subscription.
This resolution highlights the ongoing role of industry self-regulation in ensuring advertising claims are accurate, substantiated, and consumer-friendly, while providing a framework for businesses to correct marketing language proactively.
