FOX Advertising and AI ad-tech firm Mobian have joined forces to bring a new level of intelligence to advertising across the FOX portfolio, starting with FOX News Media. The partnership aims to combine data-driven insights, contextual precision, and creative intelligence to deliver smarter, more effective ad experiences.
GoDaddy is expanding the reach of its AI-powered Digital Ads tool, GoDaddy Airo®, to nine new English-language markets: Ireland, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Africa, and the UAE. The expansion aims to help small business owners and entrepreneurs create professional Google Ad campaigns quickly, without prior advertising expertise.
Gray Media has been honored with the 2025 Catalyst Award for its exceptional support of the Ad Council’s Project Roadblock, a seasonal campaign that encourages TV stations to donate airtime for buzzed driving prevention public service announcements (PSAs) during the holidays.
As AI reshapes how people shop online, adMarketplace is stepping in with AMP Discover, a new media product designed to deliver search-driven product ads directly within AI chat environments. The offering debuts in Opera Aria, the browser’s built-in AI assistant, promising users a seamless path from search to purchase while giving advertisers unprecedented reach.
The Female Quotient (The FQ), home to the world’s largest community of women in business, has teamed up with ecommerce technology leader Rokt to launch The Marketing Edit, an original video series offering behind-the-scenes insights from top marketing and growth executives at Fortune 500 companies.
Instacart (Nasdaq: CART) is taking retail media to social, announcing a new integration with TikTok that allows select CPG advertisers to leverage first-party retail data directly within TikTok Ads Manager. The move makes Instacart the first retail media network to provide end-to-end campaign capabilities natively on TikTok, from audience targeting to purchase measurement.
PayPal is giving small businesses a seat at the retail media table. Today, the payments giant unveiled PayPal Ads Manager, a new platform designed to let small merchants create their own advertising inventory and generate fresh revenue streams. With 99.9% of U.S. businesses classified as small, the move could unlock billions of new ad impressions for brands across sectors.
Causal, an award-winning digital advertising solutions provider, has partnered with OpenX, a leading omnichannel supply-side platform (SSP), to deliver high-impact connected TV (CTV) campaigns at scale. The collaboration emphasizes measurable results, transparency, and sustainable media buying strategies.
The global AdTech market is on a rapid growth trajectory, projected to soar from $783 billion in 2024 to $2.55 trillion by 2032, expanding at a CAGR of 14.3%, according to a new Verified Market Research® report. Fueled by programmatic advertising, AI-driven personalization, and the shift to mobile-first campaigns, the industry is transforming the way brands engage consumers and measure ROI.
Opensignal, the global leader in independent consumer connectivity insights, has rolled out a new broadband analytics suite designed to help Internet Service Providers (ISPs) enhance service quality, reduce churn, and gain a competitive edge.
