The iGaming advertising race has never been more competitive—or more expensive. HilltopAds is stepping in with a new suite of specialized features built specifically for iGaming marketers, aiming to reduce uncertainty, accelerate testing cycles, and deliver more predictable performance across global markets.
Gradial just closed a $35 million Series B, bringing its total funding to $55 million—a notable leap for a company that’s betting big on agentic AI as the new operating layer of enterprise marketing. VMG Partners led the round, joined by existing investors Madrona and Pruven Capital.
Tambourine is raising the bar for hospitality marketing tech once again. The company has introduced Presto, a major upgrade to its Symphony content management system—and one that aims to finally eliminate the clunky workflows hotels have tolerated for years. With Presto, editing a website becomes as simple as pointing, clicking, and typing directly on the live page. No back-end maze. No developer dependencies. No waiting for changes to publish.
Guideline is pushing deeper into AI-driven media intelligence with a major upgrade to its AI Agent—this time adding fully customizable dashboards that transform casual, conversational queries into persistent, collaborative analysis hubs. It’s more than a feature release; it’s a shift in how media teams can operationalize insight in an industry drowning in complexity and fragmentation.
Stagwell is tightening its grip on the fast-moving world of AI-driven market intelligence. The company has appointed industry veteran Jonathan Gardner as CEO of Harris Quest, the AI-powered research and brand management platform jointly driven by The Marketing Cloud and The Harris Poll. It’s a notable move—less about shuffling leadership, more about signaling where the future of enterprise-grade insights is heading.
Brandpoint, the Minneapolis-based sponsored content powerhouse, is stepping directly into the AI-driven search era with Brandpoint AI Optimize ℠, a new offering built to help PR teams stay visible as traditional search behaviors shift toward large-language models (LLMs), AI summaries, and generative engine optimization (GEO).
MarketFully, the global leader in InContent Marketing, has added another major piece to its rapidly growing AI content ecosystem by acquiring Social Element, one of the world’s leading social media agencies. The deal extends MarketFully’s push into multilingual content and brand community management—this time across the fast-moving world of global social platforms.
BellRing Brands is under the microscope after The Schall Law Firm launched an investigation into whether the company misled investors ahead of a sharp slowdown in expected sales growth. The shareholder-rights firm is examining whether BellRing issued false or incomplete disclosures leading up to its May 6, 2025 earnings call—an event that sent the stock tumbling nearly 19% in a single day.
AI Just Became the New Gatekeeper of Black Friday If you thought Black Friday was still driven by search results, ad blitzes, and endless email promos, think again. According to Bluefish’s inaugural Black Friday & Cyber Monday 2025 AI Shopping Trends Report, shoppers increasingly turned to generative AI to decide where to shop, what to…
MediaGo is back on the winners’ list. The intelligent advertising platform just secured top honors—again—in the AdTech Excellence category at the 2025 Global Tech Awards, thanks to its newest upgrade: SmartBid 3.0, a machine learning–powered bidding system built to reduce cold starts, stabilize delivery, and tighten cost controls.
