That’s the central takeaway from “The Future of Brand Influence,” a new research report from Omnicom Media, which argues that brand growth is now shaped by a fragmented influence ecosystem where ads compete with influencers, peer commentary, retail environments, and increasingly, AI-generated recommendations.
Integral Ad Science is strengthening its AI leadership bench as the adtech industry doubles down on automation, trust, and measurable outcomes. The media measurement and optimization company (Nasdaq: IAS) has appointed Melissa Furze as Head of Data Science, tasking her with leading the company’s global data science, AI, and analytics strategy.
In an adtech industry often measured by performance metrics and quarterly growth, AdCellerant is using its tenth year with Denver Human Services’ (DHS) #BeAGiver Holiday Gift Drive to highlight a different kind of impact—one rooted in consistency, scale, and community commitment.
The multimodal AI leader promises polished, platform-ready videos from images in minutes, targeting creators, brands, and marketers.
Dover Fueling Solutions (DFS) is making a decisive move into retail media, betting that one of the most overlooked moments in physical retail—the time spent fueling a vehicle—can become a high-impact advertising opportunity.
Influencer marketing has never lacked reach. What it has lacked—until recently—is proof.
Taboola has partnered with LG Ad Solutions to launch Performance Enhancer, a solution bridging the gap between premium TV exposure and measurable digital outcomes. The move enables advertisers to directly connect the broad reach of CTV campaigns with tangible, trackable results across digital channels.
Glance, the global consumer tech company known for AI-powered experiences, has joined forces with Integral Ad Science (IAS) to deliver independent verification of ads across its platform. The partnership aims to enhance media quality, transparency, and accountability for brands running campaigns to over 250 million users in India and Indonesia.
JCDecaux Transport has completed a landmark pilot in Asia’s metro advertising space, harnessing AI analytics to bring precision and accountability to outdoor campaigns. The initiative, rolled out at the Iconic Digital Zone in Tsim Sha Tsui Station, is among the first in the region to provide real-time, data-driven audience insights for transit advertising.
TripleLift, the leading creative supply-side platform (SSP), is closing 2025 on a high note, highlighted by international expansion, product innovation, and growing partnerships across CTV, retail media, and programmatic addressability. Under CEO Dave Helmreich, appointed earlier this year, the company focused on scaling creative technology, enhancing supply, and expanding its global footprint.
