Press releases may feel like a relic of the dot-com era, but Online Marketing Standard (OMS) is giving them a decidedly 2025 makeover. The digital marketing agency, best known for SEO and paid media, today unveiled its Optimized Press Release Services—a hybrid of traditional PR distribution and Answer Engine Optimization (AEO) built for the AI search age.
VEVE, a global performance marketing leader, has released new data showing brands are accelerating investments in browser-based advertising, with year-over-year spending up 33%. The shift comes as AI-powered search engines rise, social ad ROI declines, and third-party cookies are phased out, prompting marketers to rethink customer acquisition strategies.
Wunderkind, the AI-driven decisioning platform for identity resolution and cross-channel personalization, today unveiled Wunderkind AI Experiences, a suite of agentic, personalized messaging strategies designed to boost conversions and scale engagement.
WideOrbit LLC, a leading provider of media revenue workflow solutions, has promoted Toni Coonce to Chief Executive Officer, marking the latest milestone in her nearly two-decade tenure at the company.
Central Kentucky businesses are facing one of the most significant shifts in digital marketing history, and Rank Local Now aims to help them stay ahead. Founded by AI marketing expert Josh Moon, the Lexington-based agency combines Local SEO, AI SEO, CRM automation, and SEO-optimized photography and drone services into a single, comprehensive solution.
Bloom Ads, the woman-owned media agency founded in 2008, has been named to the 2025 Inc. 5000 list, the definitive ranking of America’s fastest-growing private companies. For the Woodland Hills, California–based agency, it’s not just another accolade—it’s a signal that their formula of data-driven strategy, measurable results, and client-first focus is working.
In a market drowning in cookie-cutter creatives and rising customer acquisition costs, Porter Media is making a bold bet: it can beat your best-performing ad in 90 days, or you get your money back.
UK-based adtech firm DAIVID is making a high-stakes entry into Japan’s competitive advertising scene, announcing a strategic partnership with local TV measurement giant Video Research. At the center of this move: Emolyzer, a new AI-powered creative testing platform designed specifically for Japanese marketers who are drowning in content and desperate for faster, smarter ad evaluation.
Nonprofit ad tech firm AdGood just leveled up its leadership, announcing a powerhouse board of directors drawn from the upper ranks of ad tech, streaming, and media. The move signals an aggressive push to expand its mission: making premium Connected TV (CTV) advertising accessible and affordable for nonprofits.
In a move set to level the playing field in streaming media, AdGood, a nonprofit CTV media platform, has joined forces with Viant Technology to give mission-driven organizations unprecedented access to premium Connected TV inventory—at a fraction of the typical cost.
