PRWeb, Author at AdTechEdge

TriCoast Media Merges CTV AdTech and Genre Cinema with the Dark Matter Film Festival

PRWeb3 days ago06 mins

In an unexpected but inspired crossover between connected TV (CTV) adtech and genre entertainment, TriCoast Media has announced the launch of the inaugural Dark Matter Film Festival — a Culver City-based celebration of sci-fi, action, and horror cinema. The three-day event, taking place October 28–30, 2025, is co-produced with TriCoast Entertainment, the company’s content distribution arm and operator of the Dark Matter TV FAST channel.

Strong Automotive’s “Modern View” Unites TV Reach with Streaming Precision

PRWeb3 days ago3 days ago05 mins

In a bold move redefining automotive advertising, Strong Automotive has launched Modern View, a hybrid media strategy that merges the mass reach of traditional television with the precision targeting of streaming platforms. The result? A unified, impression-based buying model designed to meet the demands of today’s tech-savvy car shopper.

Media Sales Outlook 2026: Optimism Amid AI, CTV, and Digital Transformation

PRWeb1 week ago1 week ago03 mins

Media sales professionals are cautiously optimistic about 2026, according to the 2025 State of Media Sales™ Survey released by SalesFuel® in partnership with BIA Advisory Services. Now in its 13th year, the study examines the outlook, priorities, and challenges for media sales teams across television, radio, cable, print, out-of-home, and digital-first organizations.

AdPlayer.Pro Boosts Video Ad Platform with Targeting and SupplyChain Upgrades

PRWeb2 weeks ago2 weeks ago02 mins

AdPlayer.Pro, a global provider of SaaS video advertising technologies, has rolled out major upgrades to its video ad platform, aiming to sharpen campaign precision in connected TV (CTV) and in-app environments.

AdAdapted Expands Partnership with NFRA to Drive Shoppable Media for CPG Brands

PRWeb3 weeks ago3 weeks ago03 mins

AdAdapted, the digital media platform built for CPG brands and retailers, has renewed and expanded its partnership with the National Frozen and Refrigerated Foods Association (NFRA) for a fifth consecutive year. The collaboration leverages AdAdapted’s patented Save Now, Buy Later technology to connect brands with shoppers at critical moments—planning, list-building, and purchasing.

Bold Collective Launches Honey Badger Exchange for Programmatic Buyers

PRWeb3 weeks ago3 weeks ago04 mins

Bold Collective, the digital anywhere ad exchange with over a decade of experience connecting buyers and brands, has officially launched Honey Badger Exchange (HBX). After a successful beta period, HBX goes live as a transparent, customizable platform designed for today’s programmatic ecosystem.

Trusted TV Launches Buy.TrustedTV.com to Bring Amazon Sponsored TV to Local Businesses

PRWeb3 weeks ago3 weeks ago02 mins

Trusted TV has officially launched buy.trustedtv.com, a fully-managed platform that allows local businesses to quickly run campaigns on Amazon Sponsored TV. The service aims to provide premium streaming TV placements at low overhead, making high-impact advertising accessible to smaller advertisers.

Web Precision Launches AI SEO Services to Help Local Businesses Thrive in the Age of ChatGPT Search

PRWeb1 month ago1 month ago03 mins

Web Precision, a leading website design and digital marketing agency in Nassau County, Long Island, is rolling out AI-powered SEO services designed to put local businesses front and center in AI-driven search results.

Claritas Gains Certification for AI Optimization Across Amazon Ads Inventory

PRWeb1 month ago1 month ago03 mins

Claritas, a leader in AI-powered marketing optimization, has achieved certification to deliver AI-driven optimizations across Amazon Ads’ owned and operated properties, spanning streaming TV, online video, display, and mobile inventory. This milestone expands Claritas’ ability to help brands maximize campaign performance across Amazon’s premium ad channels.

Contextful Rebrands as Receptiv, Doubling Down on Real-Time Ad Targeting

PRWeb1 month ago1 month ago02 mins

Contextful, a leader in AI-powered ad technology, is officially rebranding to Receptiv, signaling a sharpened focus on its core technology for identifying receptive users in real time. The move aims to help advertisers deliver ads at moments of peak engagement, while enabling publishers to maximize revenue from their inventory.