Spanish-Language Television (SLTV) is delivering substantially higher returns for brands, according to the 2025 Spanish-Language TV Outcomes Report from EDO, the TV outcomes measurement company. Advertisers see a 30% lift in consumer engagement compared to English-Language TV (ELTV), highlighting SLTV as a key driver for culturally relevant marketing.
Discord is doubling down on its advertising ambitions with the rollout of Arena Quests and Video Quests on Mobile, giving brands new ways to connect with its massive, highly engaged user base. These innovations expand Discord’s existing Quests framework—a reward-based ad experience—while offering enhanced measurement and cross-platform reach for advertisers.
Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising for connected TV (CTV), has expanded its partnership with Tubi, Fox Corporation’s free ad-supported streaming platform. The collaboration introduces a new ID sync between Viant and Tubi, enabling advertisers to reach over 100 million monthly active users and leverage Tubi’s 300,000+ movies and TV episodes with greater precision and scale.
Nexstar Media Group, Inc. (NASDAQ: NXST) announced it will report its third-quarter 2025 financial results on Thursday, November 6, 2025. The company will host a conference call and live webcast at 10:00 a.m. ET to review the results.
A.D.A.M. Innovations, Japan’s leading genomics and AI company, has officially launched GeneLink, an ad-tech platform that fuses genetic data, lifestyle insights, and artificial intelligence to redefine precision marketing. Unlike traditional solutions that rely on demographics and behavioral data, GeneLink leverages biological predispositions to deliver highly targeted campaigns that are both effective and privacy-conscious.
Koddi, a leading enterprise retail and commerce media platform, and In-Store Marketplace (ISM), the first centralized platform for digital in-store media, have announced the next stage of their partnership. The collaboration makes in-store touchpoints as accessible and programmatic as other digital channels, addressing a key challenge for retailers aiming to unify advertising strategies.
Leading data, cloud, and AI company Further announced that Chirag Deshpande, Head of Industry, will speak at Advertising Week 2025 in New York City on October 6. Deshpande joins a panel alongside Adobe and PMG to explore how data, services, and media intersect to drive successful collaborations in advertising.
Xnurta, the award-winning AI-powered retail media platform, today unveiled Xnurta Data Hub, a new solution that lets enterprise brands and agencies integrate Amazon Ads data directly into their systems, BI dashboards, or data warehouses via API. The move promises to save teams hours of manual work while unlocking deeper insights into retail media campaigns.
A new report from Gracenote, Nielsen’s content data unit, reveals a growing disconnect in connected TV (CTV) advertising: marketers aim to drive brand awareness with large-scale campaigns, yet many rely on narrow user- and audience-based targeting more suited to small, precise segments. This misalignment is likely fueling skepticism, with 32% of surveyed media professionals rating CTV as not very effective.
BIGO Ads, the deep learning-powered advertising platform under JOYY Inc. (NASDAQ: JOYY), has maintained its IAB Tech Lab Open Measurement SDK (OM SDK) certification for the fifth consecutive year since 2020. This rare streak underscores BIGO Ads’s continued leadership in promoting transparency and standardization in programmatic advertising.
