Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, has struck a major deal with Acxiom, becoming its first programmatic partner for sell-side data activation. The move is designed to help advertisers cut costs, simplify activation, and push more ad dollars into working media rather than platform fees.
Spotlight Outdoor Ads is taking Las Vegas signage to new heights—literally.
The programmatic advertising market isn’t just growing—it’s exploding. Once a niche experiment in automated media buying, programmatic has now become the backbone of digital advertising. According to new projections, the global market will hit $3.18 trillion by 2034, clocking a compound annual growth rate (CAGR) of 14.37%.
The streaming wars may have started with content libraries and subscriber counts, but the next battle is being fought with algorithms—and FreeCast wants to make sure it’s holding the sharpest sword in the fight.
The FAST streaming boom is getting another tech upgrade. Cineverse (NASDAQ: CNVS), one of the most ambitious players in free ad-supported TV, is joining forces with ElementalTV to give advertisers what they’ve been asking for: smarter audience targeting and fewer data blind spots.
Multimedia, Inc. is gearing up for a milestone: its 35th anniversary in 2026. Born in Orlando, Florida, back in 1991, the company has grown from a boutique shop representing Brazilian publications into a global heavyweight in international advertising. And unlike some legacy players fading into irrelevance, Multimedia seems intent on doubling down on its brand of cross-border prestige.
For broadcasters and streamers, the line between TV and digital advertising keeps blurring. Harmonic (NASDAQ: HLIT) is pushing that convergence further with new enhancements to its VOS360 Ad SaaS platform, designed to help content providers maximize revenue without wrecking the viewer experience.
In an industry where “data-driven” is often more slogan than substance, Canela Media just proved it’s the real deal. The multicultural media and tech company announced that its Data Science Team has been named Best Data Team in the 2025 Digiday Technology Awards, a recognition that highlights its growing influence in the adtech and media landscape.
Small and mid-sized businesses don’t just need more leads—they need smarter ways to manage them. That’s the pitch behind an expanded strategic partnership between AdCellerant and Vendasta, announced today.
For years, commercial real estate websites have been little more than digital brochures—hard to update, light on functionality, and rarely aligned with leasing strategy. RealtyAds wants to change that.
