Marketing Maven, the bicoastal PR and marketing firm with a track record for sharpening brand narratives, has been tapped as the agency of record for LISC LA. The assignment spans public relations, social media, and broader marketing communications—putting the agency at the heart of amplifying one of Los Angeles’ most influential community development organizations.
ADCOLOR is once again putting a spotlight on the next generation of industry trailblazers. The nonprofit, long known for championing diversity and inclusion across creative industries, has unveiled its 2025 classes of ADCOLOR FUTURES and ADCOLOR LEADERS—two programs designed to propel talent at different stages of their careers into positions of greater impact.
For most companies, making the Inc. 5000 list of fastest-growing private companies in the U.S. is a one-off victory. For AdCellerant, it’s starting to feel like a habit. The Denver-based digital marketing and adtech firm just scored its eighth consecutive appearance on the list—something fewer than 2% of companies ever achieve.
In a move set to streamline how global media companies manage advertising, Operative has migrated its AOS intelligent media management platform to Oracle Cloud Infrastructure (OCI). The shift marks a deeper chapter in the companies’ two-decade partnership, promising faster performance, greater scalability, and cost efficiency for some of the world’s largest broadcasters and publishers.
The AdTech industry is in the middle of a growth sprint—and there’s no sign of it slowing down. According to a new report from The Insight Partners, global digital ad spend is projected to surpass $1 trillion by 2030, driven by the rise of programmatic advertising, real-time bidding (RTB), and the explosive growth of connected TV (CTV), over-the-top (OTT) video, and retail media networks (RMNs).
Meta Description: EX.CO joins Prebid.org as a Tier 1 partner, bringing its machine learning video tech to shape the future of programmatic video.
Australia’s connected TV market just got a powerful new measuring stick. Starting Q4 2025, Nielsen will roll out CTV insights within its Ad Intel platform, giving advertisers, agencies, publishers, and broadcasters an unprecedented look at competitor ad spend and creative strategies across major streaming services—including Netflix, Prime Video, Hulu, YouTube TV, and Paramount+.
The long-standing gap between traditional TV advertising and the agility of Connected TV (CTV) just got narrower. Spectrum Reach, the ad sales division of Charter Communications, has teamed up with tvbeat to bring programmatic buying capabilities—long the domain of digital—into the U.S. linear TV market.
NTV360, the flagship franchise of Evergreen Digital Media Corp. (EDM), has once again secured its place on the 2025 Inc. 5000 list—an annual ranking of America’s fastest-growing private companies. It’s the third time EDM has earned the distinction, joining the ranks of past honorees like Microsoft, Meta, and Chobani.
For performance marketers battling rising ad costs and shrinking margins, Aspire.io’s new CreatorAds Suite could feel like rain in a drought. The word-of-mouth commerce platform has launched the first phase of its CreatorAds Suite, bringing the entire Meta Partnership Ads workflow—usage rights, media buying, and performance tracking—directly into Aspire.
