Adtech player VideoAmp is making bold leadership moves as it seeks to redefine media measurement. The company has named Peter Liguori as Chief Executive Officer, transitioning from his prior role as Executive Chairman. Liguori, a five-year board veteran with deep roots in media, now takes the reins at a critical inflection point for the company—and the industry at large.
Nexstar Media Group is doubling down on its national advertising ambitions, promoting Dan Lanzano to the newly created role of President of National Advertising Sales. Lanzano, who joined the company in early 2024, will now spearhead all national advertising initiatives across Nexstar’s sprawling portfolio, including CW Sports, CW Entertainment, NewsNation, Antenna TV, Rewind TV, and more
Flamel.ai just dropped a major upgrade to its AI-driven marketing platform—and it’s a game-changer for franchise and multi-location marketers. The new feature? Fully automated, localized social advertising tools that promise to cut hours (or even days) of manual campaign work down to minutes.
In a move set to level the playing field in streaming media, AdGood, a nonprofit CTV media platform, has joined forces with Viant Technology to give mission-driven organizations unprecedented access to premium Connected TV inventory—at a fraction of the typical cost.
Wunderkind Ads, the ad-tech arm of Wunderkind known for its respectful, user-first ad experiences, has officially entered the CTV arena with the launch of WunderKIND CTV Pause Ads. Developed in collaboration with OpenGlass.TV and delivered programmatically via PubMatic, this new ad format is designed to capture attention during content breaks—without annoying the viewer.
Adform, the omnichannel DSP built for performance and control, has teamed up with creative platform Airtory to supercharge CTV ad engagement. The goal? To move beyond standard video spots and inject interactivity, creativity, and measurable action into the living room screen.
The $204 billion retail media market is about to get a major jolt from two of its heavyweights. Criteo and Mirakl Ads have announced a global integration designed to crack open one of the most underutilized opportunities in the space: mid-to-long-tail advertisers.
In the latest push to bring retail media closer to the point of purchase, Quad is extending its In-Store Connect network to Vallarta Supermarkets, one of California’s largest Latino-owned grocery chains. Starting this summer, 15 Vallarta locations will roll out strategically placed digital signage—adding a new layer of real-time marketing in the grocery aisle.
In a move that underscores the industry-wide shift from linear to streaming, Viant Technology has inked a strategic partnership with LG Ad Solutions, unlocking addressable advertising across more than 45 million LG Smart TVs in the U.S. The integration pushes programmatic advertising deeper into the living room, offering brands sharper targeting, improved data fidelity, and context-rich placements—all accessible through the Viant DSP.
In a strategic move aimed at redefining its digital ad game, Fortune Media has partnered with Freestar, the ad tech firm known for optimizing monetization strategies for publishers and e-commerce platforms. The collaboration gives Fortune.com access to Freestar’s cutting-edge advertising stack, proprietary algorithms, and a hands-on team of ad tech engineers, promising a measurable lift in ad revenue without disrupting editorial flow
