The global in-app advertising market is on an upward tear—and it’s not slowing down anytime soon. According to a new report by Allied Market Research, the market is projected to skyrocket from $390.5 billion in 2024 to a staggering $952 billion by 2034, riding a robust 9.2% CAGR. The takeaway? Ads embedded inside mobile apps aren’t just filler—they’re fast becoming foundational to digital marketing strategies worldwide.
Cannes Lions has announced new integrity standards and measures for its Awards. Following a thorough review, an evolved framework will be introduced to provide a renewed model of accountability, rigour, and trust for creative excellence.
Out-of-home (OOH) advertising isn’t just for brand awareness anymore—and billups is proof. The world’s largest independent OOH agency just reported a staggering 73.8% year-over-year revenue growth in Q1 2025, fueled by a dramatic shift in marketer demand: from static billboards to measurable, full-funnel impact.
With open rates hitting 98%, the world’s most-used messaging app is fertile ground for marketing and sales. Now, ActiveCampaign is making it easier than ever for businesses to capitalize on that opportunity with the launch of ActiveCampaign WhatsApp Messaging, a purpose-built automation platform that treats WhatsApp as a strategic channel—not an afterthought.
If you think the smart TV is just for bingeing holiday specials, think again. A new study from LG Ad Solutions shows that connected TVs (CTV) are quickly becoming powerful holiday shopping tools—and consumers are more receptive to TV ads than ever before.
In the rush to meet today’s multiscreen audiences, marketers are investing heavily in Connected TV (CTV)—but their creative strategies are still stuck in the past. That’s the key takeaway from a new report by Smartly, an AI-powered adtech platform, and eMarketer, which surveyed over 200 marketers on the state of digital video advertising in 2025.
In a Distracted World, News Is Where Trust—and Smart Brand Strategy—Lives In the fast-moving world of digital advertising, where audience attention is fragmented and skepticism is rampant, a curious paradox has emerged. Marketers overwhelmingly trust the value of news—but fewer are investing in it. According to CNN’s Brand Power study, nearly 90% of senior marketing…
Despite a rocky first half of 2025, the commerce advertising industry isn’t just surviving—it’s recharging. In its biannual industry report, mrge, a global platform for commerce advertising, reveals that over 80% of industry players remain upbeat about the second half of the year, driven by AI tools, high-stakes shopping events, and a reinvigorated focus on trust and authentic partnerships.
Innovid Rolls Out Retail Media Upgrades Aimed at Smarter, Shoppable Campaigns Retail media is no longer just the hot topic—it’s the ad industry’s power play. And Innovid wants to be at the center of it. In its latest “Feature Beat” product update, the ad tech company unveiled a suite of new tools designed to give…
Seedtag, the neuro-contextual advertising company making waves with its AI-powered targeting technology, just made a significant move in its growth playbook. The company announced that Brian Gleason—an ad tech heavyweight with a history of scaling global platforms—will take the helm as Chief Executive Officer effective August 1.
