Adform, the media-buying tech firm known for fusing safety with serious scale, has dropped a major upgrade for omnichannel advertisers: a new Digital-Out-of-Home (DOOH) planner, now available in its Adform FLOW platform. The tool rolls out across 15 markets and introduces a game-changing feature to the DSP world—the industry’s first map-based DOOH inventory discovery tool.
Thumzup Media Corporation, the ad tech startup turning everyday social media users into paid brand ambassadors, just locked in $6.04 million in fresh capital—and it’s not just for building out its ad platform. The company also has its eye on crypto.
Prime Video Goes Live in Germany—with a Little Help from Wurl Amazon’s Prime Video is diving deeper into live streaming—and it’s chosen Wurl as its partner in Germany to make it happen. Announced today, Wurl is powering a new Live TV channel for Prime Video, simply named Prime, dedicated to delivering premium entertainment content to…
In a mobile advertising world where attention is currency, Liftoff’s 2025 Mobile Ad Creative Index makes one thing clear: the brands winning the battle are those rewriting the rules. The seventh edition of the report dissects what’s working across 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs. Spoiler alert—static banners are officially on life support.
The lines between pop culture, competitive gaming, and reality TV just got a whole lot blurrier—by design.Good Game Group Inc. has officially launched Good Game, the world’s first live gaming reality competition, aiming to crown the planet’s first true Gaming Celebrity Superstar. This isn’t another livestream tournament. It’s a global, entertainment-first talent search designed to…
Manual reporting is out. Automated campaign intelligence is in.
That’s the key takeaway from LiveScore’s recent partnership with ADvendio, the Salesforce-native ad management platform that’s rapidly gaining traction among media businesses seeking smarter, faster advertising workflows.
Programmatic advertising just got a strategic upgrade.
Assembly, the global media agency under Stagwell’s challenger network, has launched Assembly Control, a proprietary platform designed to give advertisers tighter grip over where their ads appear—while dialing up campaign performance. The rollout begins this July, supported globally by Assembly’s hubs in New York, London, Singapore, and Dubai.
In a move aimed at smarter ad spending and better campaign control, Productsup has rolled out its Google Comparison Shopping Service (CSS) add-on, fully integrated into its feed management and syndication platform. The goal? Help brands, retailers, and agencies shrink their Google Shopping costs while gaining more visibility and traction in an increasingly competitive space.
Spanish-language digital audio is booming, but until now, scalable tools for contextual targeting and brand suitability have lagged behind. That’s changing, thanks to a new partnership between Grupo ACIR, Triton Digital, and Sounder—a move that signals a turning point for advertisers looking to safely invest in Spanish-language audio content.
Ad Focus Inc., a player in the non-traditional out-of-home (OOH) advertising arena, is expanding its reach with a fresh slate of mobile and experiential media formats now available across key U.S. markets. From electric shuttles and projection billboards to branded tuk-tuks and party boats, the company is aiming squarely at brands looking for more immersive and flexible ways to connect with consumers outside the home.
