In a move that could disrupt the traditional video production playbook, Idomoo—best known for its personalized video tech—has unveiled AI Video Ads, the latest evolution of its Lucas AI Video Creator platform. The new solution enables brands to generate branded, conversion-optimized video ads in seconds using just a text prompt.
Boltive, a tech firm on a mission to make digital experiences safer and more compliant, has named Pamela Slea as its first-ever President—a strategic move that underscores the company’s ambitions in the rapidly evolving space where ad security, privacy, and cybersecurity increasingly overlap.
TV ads aren’t just for beer, cars, and Black Friday blowouts anymore. Thanks to a new partnership between MNTN and ZoomInfo, Connected TV (CTV) is officially open for B2B business—and it’s bringing CRM-level precision to the biggest screen in the house.
If your digital marketing budget feels like it’s sprinting just to stand still, you’re not alone. Rising ad costs, declining retention, and diminishing returns have many consumer brands stuck in a vicious cycle of paying more for less. But ROI Revolution thinks it has an answer—and it’s not another traffic-boosting gimmick.
While much of ad tech scrambles to survive tightening ad budgets and cookie deprecation, Nativo is sprinting in the opposite direction—straight into growth.
The Los Angeles-based native advertising platform just posted a whopping 120% year-over-year increase in its programmatic business for Q2 2025, fueled largely by its deepening relationships with top-tier publishers and a technology stack that’s quietly becoming one of the most versatile in the space.
Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers
PEM Media Agency, in collaboration with ultrasonic tech pioneer LISNR, has launched Nexos—a mobile app that turns the Colombian capital’s massive transit system into a new kind of marketing channel. Built on LISNR’s Radius® ultrasonic proximity platform, the app delivers real-time promotions to riders across TransMilenio, Bogotá’s sprawling Bus Rapid Transit (BRT) system, reaching up to 2.5 million daily passengers.
The media quality and verification giant has officially launched DV Authentic Attention® for Social, kicking off with a major partnership with Snap Inc. The new tool marries DV’s scalable ad exposure data with Lumen Research’s eye-tracking tech, creating the first Snapchat-specific solution that blends viewability metrics with real-world attention signals—right down to impression-level detail.
Sovrn is turning up the volume on its tech ambitions. The publisher-focused ad and commerce platform has named Jud Valeski as its new Chief Technology Officer—an industry veteran with a track record of scaling high-impact data platforms through major exits.
The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) have unveiled a new public service advertisement (PSA), “Lost in a Flash,” aimed at curbing buzzed driving across the United States. Launched during the deadliest months for alcohol-impaired crashes—July and August—the PSA highlights how a single poor decision behind the wheel can irreversibly change lives.
