In an industry long plagued by guesswork around media effectiveness, Clarivoy is offering auto advertisers something they’ve craved for years: proof that their ads are working—down to the visit.
The CTV creative bottleneck just met its match.
streamr.ai, a GenAI platform built to democratize streaming TV advertising, has become one of the first to integrate Google’s Veo 3, the latest generative video model capable of producing cinematic-grade content. The result: brands and nonprofits can now create high-quality 1080p and 4K CTV ads in minutes—without dropping five figures on traditional production.
In a bold move to reposition connected TV (CTV) as a performance-driven channel, tvScientific has launched Guaranteed Outcomes—a new offering that lets advertisers name their cost-per-outcome (CPO) and only pay when those results are delivered.
In the ever-crowded world of media measurement, EDO and TelevisaUnivision are doubling down on a bet that more advertisers should be making: investing in Spanish-language audiences. The two companies announced an expansion of their partnership to measure consumer engagement with ads on ViX, TelevisaUnivision’s global streaming platform—and the world’s largest dedicated Spanish-language streamer.
Amazon Ads and Roku are officially raising the bar for connected TV advertising. In a move with industry-shaking potential, the two powerhouses have announced an exclusive integration that grants advertisers access to the largest authenticated CTV footprint in the U.S.—reaching approximately 80 million households, or over 80% of the entire CTV market, per Comscore data.
Albertsons is stepping into the future of retail media with a digital twist—literally. Unveiled at Cannes Lions, the grocery giant’s media arm, Albertsons Media Collective, has announced the launch of its in-store digital display network, a move designed to blend marketing muscle with real-time shopper engagement.
Marketing meets machine learning as Adobe expands its all-in-one content platform to fuel personalized, scalable content creation across video, display, and global audiences. At the 2025 Cannes Lions Festival of Creativity, Adobe made it clear that the future of marketing isn’t just creative—it’s AI-powered, data-fueled, and built to scale. The tech giant unveiled major enhancements…
In a competitive field of over 112,000 agencies, Ignite Visibility has emerged as the top digital marketing agency in the world, earning the coveted top spot in Clutch’s Spring 2025 Global Awards. This recognition solidifies the San Diego-based firm’s status as a powerhouse in performance-driven marketing, selected among the top 15 agencies globally for its proven ability to consistently deliver high-impact digital strategies.
In a bold push to redefine how people shop online, PayPal is rolling out Storefront Ads, a new ad format that brings fully shoppable storefronts directly into display units across the open web. Rather than redirecting users to merchant websites, these ads let users browse, purchase, and return to their content—without ever leaving the page.
The advertising industry talks a lot about inclusion. This week at Cannes Lions 2025, Havas is turning that talk into action with the launch of “Beyond the Brief”—a global campaign that boldly reframes how the industry views neurodivergent talent in a world increasingly influenced by AI and creative disruption.
