As advertisers increasingly seek to engage both English and French-speaking audiences across Canada, a newly announced partnership between Torstar Corporation and MediaTonik creates a unified, bilingual programmatic media solution. This collaboration offers convenience, reach, and premium inventory—all under one strategic roof.
Koddi, a leader in retail and commerce media technology, has announced a strategic partnership with DEEL Media, a top provider of digital signage hardware and solutions. This collaboration enables retailers to monetize in-store digital displays by serving real-time ads via Koddi Ads on DEEL TV Screens, integrating in-store experiences into the broader retail media landscape.
Taboola (Nasdaq: TBLA), a global leader in performance advertising, has announced the launch of Predictive Audiences, a groundbreaking enhancement to its Realize performance marketing platform. This innovation is designed to help advertisers uncover and convert untapped high-value audiences while maintaining efficiency and scaling their campaigns beyond traditional Search and Social.
Global media leader Newsweek has announced the acquisition of Adprime, a specialized advertising platform that empowers pharmaceutical and healthcare brands to run targeted digital campaigns. This strategic move supports Newsweek’s broader initiative to build a comprehensive healthcare vertical spanning editorial, rankings, events, subscriptions—and now, advertising.
MadTech, a frontrunner in Data Connection Automation, has launched its Centre of Excellence (CoE) for Commerce Media, aiming to dismantle the technical roadblocks that hinder retail media growth. Led by Lynn Rupprecht and supported by a global team of experts, the CoE is set to empower retailers and brands with scalable, data-driven media solutions.
You Squared Media, a full-service advertising agency based in Houston, Texas, proudly celebrates its 15th anniversary. Since its founding in 2010, the agency has built a strong reputation for personalized client service, award-winning campaigns, and forward-thinking digital strategies.
Magnite, the largest independent sell-side advertising company, has integrated Anoki ContextIQ, a leading multimodal AI platform for contextual video intelligence, into its CTV advertising stack. As the first SSP to adopt ContextIQ, Magnite provides buyers exclusive access to advanced scene-level targeting and planning tools via its SpringServe platform. This collaboration enhances transparency, brand safety, and emotional resonance in CTV ad campaigns.
Integral Ad Science (IAS), a global leader in media measurement and optimization, has partnered with Impact Plus, a leading sustaintech provider, to help advertisers track both the performance and sustainability of their digital campaigns. This integration responds to rising regulatory pressures like California’s Climate Corporate Data Accountability Act and the EU’s Corporate Sustainability Reporting Directive (CSRD), which require companies to disclose their environmental impact.
The rise of generative AI, especially Large Language Models (LLMs) and AI agents, has disrupted the digital publishing ecosystem. These technologies are increasingly scraping and summarizing publisher content, causing significant drops in traffic and revenue. This shift also affects how brand content is displayed to consumers, threatening the open web’s growth and profitability. To tackle these challenges, there is an urgent need for a fair compensation model and mechanisms ensuring accurate brand representation in AI-driven search results.
AdLift Inc., now part of Liqvd Asia, announced the launch of Tesseract, a groundbreaking AI-powered platform designed to help brands, agencies, and marketers track and amplify their visibility across Large Language Model (LLM) search platforms such as ChatGPT, Gemini, Google AI Overviews, and Perplexity.
