News Archives - Page 48 of 73

Exchange Solutions Expands AI Agents to Boost Loyalty Marketing Efficiency

BusinessWire4 months ago4 months ago03 mins

Exchange Solutions, a leader in personalized loyalty solutions, announces the expansion of its AI capabilities with a new suite of AI agents designed to enhance marketer efficiency, optimize personalization, and improve decision-making. Building on last year’s generative AI launch, this next phase introduces intelligent agents that deliver real-time analytics and actionable insights, helping loyalty teams drive maximum ROI.

AdDaptive Intelligence Expands AI-Powered Platform to Boost B2B Account-Based Advertising

BusinessWire4 months ago4 months ago03 mins

AdDaptive Intelligence, a leader in account-based advertising and analytics, announces the expansion of its AI-powered advertising platform. The enhanced solution aims to help B2B brands reach high-value audiences with precision, scale, and measurable ROI by combining 15 years of expertise with advanced AI technology and a flexible pricing model.

Trilliad Appoints Matt Naeger as Chief Solutions Officer to Drive Innovation

BusinessWire4 months ago4 months ago02 mins

Trilliad announces the appointment of Matt Naeger as its new Chief Solutions Officer. Bringing nearly 30 years of expertise in advertising, B2B marketing, and technology services, Naeger will lead Trilliad’s solutions strategy to drive business transformation and measurable impact for clients.

Marchex Expands AI-Powered Engagement with FordDirect for 3,000 Dealers Nationwide

BusinessWire4 months ago4 months ago03 mins

Marchex, a leader in AI and conversational intelligence, announces an expanded partnership with FordDirect. Building on the success of Marchex Spotlight, FordDirect will now offer Marchex Engage for Sales and Service to nearly 3,000 Ford Dealers and Lincoln Retailers nationwide. This integration empowers dealerships with AI-driven insights to maximize sales, enhance service, and improve customer experiences.

Veylan Launches AI-Native OS to Revolutionize $800B Global Advertising Industry

BusinessWire4 months ago4 months ago04 mins

Veylan has officially launched from stealth with a bold mission to modernize the $800 billion global advertising industry. By introducing the first full-stack, AI-native operating system, Veylan streamlines the fragmented advertising toolchain into a single, unified platform. This innovation automates the entire campaign lifecycle using natural language and autonomous AI agents, allowing teams to focus on strategy and growth rather than manual tasks.

CadenceSEO Expands to Michigan Offering Expert SEO & Digital Marketing Services

EIN Presswire4 months ago4 months ago03 mins

CadenceSEO is excited to announce its expansion into Michigan, bringing expert SEO consulting and digital marketing services to businesses and organizations across the state. In today’s competitive digital landscape, SEO consulting is crucial for increasing visibility and driving sustainable growth. CadenceSEO offers customized solutions for businesses of all sizes, from local startups to large enterprises.

Aqfer Integrates MadConnect to Boost Privacy-First Marketing Data Interoperability

PRWeb4 months ago4 months ago03 mins

Aqfer, a leading provider of enterprise-grade marketing data solutions, has announced a strategic integration with MadConnect, a data connection automation engine tailored for the AdTech and MarTech industries. This partnership tackles the pressing challenge of seamless and privacy-safe data interoperability across various marketing and advertising platforms in today’s privacy-first ecosystem.

State of Creative Effectiveness 2025: Key Insights on Ad Impact & ROI

PR Newswire4 months ago4 months ago04 mins

Ahead of Cannes Lions, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report in collaboration with VaynerMedia, a global creative and media agency. This comprehensive study evaluates advertising performance using real consumer feedback, offering brands actionable insights to improve ad impact and ROI.

IMGC Appoints David Nyurenberg as SVP Digital to Lead AI-Driven TV Media Innovation

PR Newswire4 months ago4 months ago03 mins

IMGC announced the appointment of David Nyurenberg as Senior Vice President, Digital, marking a strategic expansion of the agency’s leadership in Connected TV (CTV), programmatic advertising, and AI-powered media strategy. This move positions IMGC at the forefront of innovation in both traditional linear and streaming media.

Matrix & MASC Host Webinar on Transformational Leadership in Media, June 12

PR Newswire4 months ago4 months ago03 mins

Matrix, in partnership with the Media Ad Sales Council (MASC), is hosting a free virtual webinar titled Transformational Leadership in Media Organizations on Wednesday, June 12 at 1:00 PM ET. The session will explore how emotional intelligence, cultural awareness, and bold leadership strategies are shaping the future of work within the media industry.