In May 2025, Flat Ads made a significant impact at MAU Vegas, the premier annual mobile marketing event in Las Vegas. This gathering attracts leading industry figures, ad tech specialists, and developers worldwide to discuss innovations in programmatic advertising. Flat Ads demonstrated its expertise in global network reach, ad delivery efficiency, and brand safety at the conference.
Taylor Blaylock Named President of REMEDY, Ushering in a New Era of Creative Leadership
IAB Tech Lab Summit 2025: Rethinking the Digital Ad Ecosystem in the Age of AI and Privacy
InfoSum Launches New Integration with Amazon Ads to Enhance Secure First-Party Data Activation
Creative agency Betty, part of the Quad network, has announced two key additions to its leadership team with the appointments of Kelly Roe and Nicole Meyer as Group Creative Directors (GCDs). These strategic moves underscore Betty’s commitment to elevating its creative output by embracing new technologies, trends, and integrated solutions to deliver breakthrough ideas that drive results.
PebblePost, a leader in programmatic direct mail and performance marketing, has announced major enhancements to its Performance Marketing Engine. Leveraging first-party transaction data from $100 billion+ in combined online and offline sales, the upgraded platform offers unmatched accuracy in identity resolution, audience targeting, and closed-loop measurement — helping marketers achieve breakthrough ROI and business outcomes at scale.
The Video Advertising Bureau (VAB) partnered with Advertiser Perceptions to survey 200 marketers and explore which KPIs matter most, how they’re set, and how priorities differ by business size. Their report, Keeping Up With The KPIs, sheds light on marketer challenges, organizational disconnects, and the evolving focus across small, medium, and large businesses — offering guidance on working with media partners to achieve strategic goals.
Imre has launched its Precision Experience Practice, strategically integrating Customer Experience, Media, Influencer, and Data & Analytics teams to offer a future-ready model that helps brands move faster and smarter. This unified approach delivers connected, omnichannel brand experiences that drive measurable results.
DDB Chicago has been selected to lead the global creative and strategy assignment for the Bimbo masterbrand, part of Grupo Bimbo, the world’s largest baking company. This follows a competitive pitch and marks a significant global partnership.
Integral Ad Science (Nasdaq: IAS), a global leader in media measurement and optimization, announced that its CEO, Lisa Utzschneider, will participate in a fireside chat at the upcoming Baird 2025 Global Consumer, Technology & Services Conference.
