News Archives - Page 63 of 74

Lamar Advertising Partners with Dolly Parton’s Imagination Library for 2025, Donates $2M+ in Digital Outdoor Media to Promote Literacy

PRWeb5 months ago5 months ago03 mins

Lamar Advertising, one of the world’s largest outdoor advertising companies, announced its in-kind partnership with Dolly Parton’s Imagination Library for 2025. Over the next year, Lamar will contribute more than $2 million worth of digital Out of Home (DOOH) media to help raise awareness, increase donations, and enroll children in this impactful literacy program.

InterMedia Group Appoints Lorraine Galano as Account Director to Strengthen Performance Marketing Leadership

PR Newswire5 months ago5 months ago02 mins

InterMedia Group of Companies, a leader in integrated performance marketing and media, has appointed Lorraine Galano as Account Director. With 15 years of experience in premier media agencies and performance marketing firms, Galano will lead account strategy and omnichannel execution for key clients, reinforcing InterMedia’s position in media precision and strategic partnerships.

Sabio’s Creator TV Named 2025 FAST Channel of the Year Finalist by StreamTV Awards

PR Newswire5 months ago5 months ago03 mins

Sabio Holdings, a Los Angeles-based ad-tech company specializing in streaming TV audience engagement, announced that its Creator Television® (Creator TV) has been named a 2025 “FAST Channel of the Year” Award Finalist by the StreamTV Awards. The recognition highlights excellence in the streaming industry, with winners to be revealed at the 2025 StreamTV Show in Denver on June 11th.

TARA Media Integrates Triton Digital to Boost Programmatic Audio Advertising

PR Newswire5 months ago5 months ago03 mins

As streaming audio grows rapidly, TARA Media, a data-driven marketing agency, has partnered with Triton Digital, a global leader in digital audio and podcast technology. This integration enhances programmatic audio advertising capabilities within the TARA Media Buying Platform, offering marketers a more strategic omnichannel approach.

Spaceback Launches CTV Launchpad to Simplify Social Creative for CTV Advertising

GlobeNews Wire5 months ago5 months ago04 mins

Spaceback has introduced CTV Launchpad, an innovative platform designed to bring social creative to Connected TV (CTV) advertising. The platform simplifies creating engaging CTV ads by integrating social content with big-screen reach, catering to advertisers of all sizes without extra creative costs.

Perion Network Q1 2025: Strong Growth in DOOH, CTV, Retail Media Drives Strategic Expansion

BusinessWire5 months ago5 months ago03 mins

Perion Network Ltd., a leader in advanced advertising technology, reported its financial results for Q1 2025, highlighting significant growth in key sectors such as Digital Out-of-Home (DOOH), Connected TV (CTV), and Retail Media. The company is strategically advancing through AI-driven acquisitions and expanding its market presence with the Perion One platform.

The Trade Desk Unveils OpenSincera to Advance Transparency in AdTech

BusinessWire5 months ago5 months ago04 mins

Global advertising technology leader The Trade Desk has launched OpenSincera, a groundbreaking application aimed at enhancing transparency and efficiency across the digital advertising ecosystem. Built on the foundation of data from Sincera—acquired earlier this year by The Trade Desk—OpenSincera is now freely available to all participants in the ad tech industry, including competitors, advertisers, and publishers.

Viant Appoints AdTech Pioneer Brett Wilson to Board of Directors

BusinessWire5 months ago5 months ago03 mins

Viant Technology Inc., a leader in connected TV (CTV) and AI-powered programmatic advertising, has announced the appointment of Brett Wilson to its board of directors, effective May 12, 2025. This strategic addition is set to strengthen Viant’s AI-driven innovation and accelerate its next phase of growth in the dynamic digital advertising landscape.

LoopMe Expands Partnership with Google Cloud to Boost Sustainable AI-Driven Advertising

BusinessWire5 months ago5 months ago03 mins

LoopMe, a global leader in brand performance, today announced an expanded collaboration with Google Cloud to deepen its commitment to sustainability in the advertising ecosystem. Leveraging Google Cloud’s scalable infrastructure including Kubernetes Engine and BigQuery – LoopMe aims to optimize advanced AI models for better ad performance while minimizing environmental impact.

Project Appoints Key Executives to Drive Growth and Innovation Across Global Creative Alliance

GlobeNews Wire5 months ago03 mins

Project, the award-winning global alliance of creative agencies, announced three major leadership promotions to fuel its mission of delivering transformational brand experiences. The new roles—filled by internal talent strengthen Project’s unique alliance model and accelerate innovation across its diverse agency network.