Marketers are spending more than ever—global media advertising is expected to surpass $1 trillion this year—yet confidence in measurement remains shaky. Affinity Solutions, a consumer purchase insights company, is taking aim at that problem with the launch of the Outcomes Marketing Council, a new industry forum designed to bring clarity to one of marketing’s messiest debates: proving impact.
For years, TV advertising has carried a reputation for being expensive, complex, and out of reach for smaller brands. Universal Ads wants to change that. The company today unveiled a new AI-powered video creation tool, now in beta, that lets advertisers build polished, TV-ready commercials in just minutes—no production crews, no existing footage, no six-figure budgets.
Connected TV (CTV) may still feel like the “new kid” in the advertising playbook, but Simpli.fi is showing it can be a power hitter. The Advertising Success Platform has been named a finalist for Most Innovative Use of CTV Technology in the 2025 AdExchanger Awards, thanks to a campaign with Chicago-based Ankin Law.
Best Version Media (BVM) is once again making headlines—not for its publications, but for its people. The company has been named to the 2025 Fortune Best Workplaces in Advertising & Marketing™ List, marking the fourth time it’s earned the honor.
Out-of-home (OOH) advertising is proving to be more than just stadium signage—it’s becoming a decisive player in sports marketing. A new national study by the Out of Home Advertising Association of America (OAAA) and The Harris Poll suggests OOH isn’t just noticed by fans, it’s actively shaping their behavior.
Digital advertising is getting more complex by the day—and small to mid-sized businesses (SMBs) are paying the price. FullThrottle Technologies thinks it has the fix: a newly enhanced fullthrottle.ai® platform that rolls campaign planning, omnichannel activation, and real-time outcome measurement into one self-serve solution.
The Alliance for Open Media (AOMedia) is gearing up for what it calls a generational leap in video technology: AV2, the successor to the widely deployed AV1 codec. Scheduled for release by the end of the year, AV2 promises sharper efficiency, broader use cases, and a bigger role in the media ecosystem’s open-source future.
Cloud consultancy Reply has just earned a new stamp of approval from Amazon Web Services: the AWS Advertising and Marketing Technology Competency, a recognition reserved for partners with proven chops in building high-performance adtech and martech solutions on AWS.
The online advertising market isn’t just growing—it’s exploding. According to a new report from ResearchAndMarkets.com, the industry is projected to hit $617.11 billion by 2033, up from $263.22 billion in 2024. That’s a nearly 10% compound annual growth rate over the next decade, driven by the collision of three unstoppable forces: always-on mobile audiences, the dominance of e-commerce, and AI-powered ad targeting.
Advertising has spent the last decade chasing automation, data, and scale—sometimes at the expense of how it actually feels. Enter AdGPT, the startup declaring itself the first to define and execute what it calls Vibe Advertising—an AI-powered approach to creative that emphasizes tone, mood, and cultural resonance as much as performance metrics.
