PATTISON Outdoor Advertising Elevates Voices with $1 Million Grant to Promote DEI

PATTISON Outdoor Advertising Elevates Voices with $1 Million Grant to Promote DEI

PATTISON Outdoor Advertising continues to demonstrate its commitment to Diversity, Equity, and Inclusion (DEI) through the Elevating Voices Media Grant. For the third consecutive year, the company is awarding up to $1 million in Out-of-Home (OOH) media space to charitable and non-profit organizations across Canada. This initiative provides a platform for organizations focused on supporting underserved communities and promoting DEI efforts.

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NYFA & LTX Studio Launch NYFAI: AI-Powered Global Competition for Creative Storytelling

NYFA & LTX Studio Launch NYFAI: AI-Powered Global Competition for Creative Storytelling

The New York Festivals Advertising Awards (NYFA) has partnered with LTX Studio, an AI-powered creative platform from Lightricks, to launch NYFAI—an innovative global competition that explores the future of AI-driven storytelling in advertising. This collaboration invites top-tier agencies to push the boundaries of creativity using the power of AI.

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Orange 142 Unveils Digital Audio Best Practices Guide for Marketers

Orange 142 Unveils Digital Audio Best Practices Guide for Marketers

Orange 142, a leading digital marketing agency for mid-market brands and agencies and a division of Direct Digital Holdings, has announced the launch of its Digital Audio Best Practices Guide. This resource, developed by Orange 142’s Emerging Channels Council, offers marketers a strategic framework and practical insights to fully harness the potential of digital audio as a performance-driving advertising channel.

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