The Interactive Advertising Bureau (IAB), the leading trade body for digital advertising, has announced the appointment of Caroline Giegerich as Vice President of AI. Giegerich will oversee the integration of artificial intelligence across the digital advertising ecosystem, developing tools, resources, and best practices to empower marketers, agencies, publishers, platforms, and ad tech companies.
Direct Digital Holdings, Inc., a leader in advertising and marketing technology, has announced it will release its financial results for the first quarter ending March 31, 2025. The company operates through its subsidiaries, Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”).
Harkey Media, a fast-growing player in Out of Home (OOH) advertising, has made its largest official outright OOH purchases. The company, which has developed world-class OOH assets in top U.S. markets, now enters a new phase with fresh investor capital. These investments aim to bolster its presence in high-profile OOH locations.
A new peer-reviewed study by University of Richmond marketing professors Dr. Sara Hanson and Dr. Jeffrey Carlson, in collaboration with Dr. Heather Pressler, CEO of BlueHuki, has found that while AI-generated ads increase engagement, they can simultaneously trigger negative emotional responses that may erode brand trust and perception.
TBA Worldwide, a data-driven collective of marketing and advertising firms, has announced the acquisition of SaleSurf Growth, a fast-growing Amazon marketing agency. This strategic move bolsters TBA’s capabilities in marketplace performance, enabling the collective to better serve brands competing in the ever-expanding Amazon ecosystem.
The streaming and digital video ad ecosystem is experiencing rapid evolution, marked by a 16% YoY growth in Connected TV (CTV) advertising in 2024. According to the 2025 Digital Video Ad Spend & Strategy Report: Part One by IAB, this growth is propelled by a combination of increased live content on streaming platforms and the expansion of programmatic and self-serve advertising tools. The report, developed with Advertiser Perceptions and Guideline, offers vital insights into U.S. video ad spend across CTV, social video, and online video.
Nomadic Advertising, a Toronto-based full-service digital marketing agency, proudly celebrates over ten years of partnering with businesses across Canada and the USA. Since its inception in 2014, the agency has focused on boosting online visibility and fostering measurable growth for a broad range of clients through tailored digital strategies.
AdUX, the digital advertising group, has officially announced the publication of its 2024 annual report, now available following its filing with the Autorité des marchés financiers (AMF). The report provides a comprehensive overview of the company’s financial performance, corporate governance practices, and audit transparency for the year.
Rockbot, the leader in on-premise digital media solutions, has announced the appointment of Tyler Lenane as Vice President of Content and Programming. Bringing a rich blend of creative innovation, legal knowledge, and digital media leadership, Lenane will steer Rockbot’s content ecosystem and help the company reimagine in-location media experiences across retail, hospitality, and entertainment environments.
In a significant step toward greater transparency in the programmatic advertising space, Prebid.org—the organization stewarding open-source Prebid solutions—has launched Prebid Insights, a publicly accessible analytics dashboard. Designed in collaboration with Burt Intelligence, the tool aims to empower the entire Prebid community with actionable, real-time data and trend analysis.
