Streaming has already overtaken cable in most households, but the 2025 Inclusive Screen report from LG Ad Solutions suggests the shift is especially pronounced among diverse audiences—and it’s changing what advertisers need to do to connect with them.
In a crowded field of SEO newsletters filled with link dumps and weekly roundups, Rank Theory has carved out a loyal following by doing the opposite: publishing longform, tactical content written by someone who actually lives in the SEO trenches. That contrarian approach just paid off—the HubSpot Community named Rank Theory a Favorite SEO Newsletter in September 2025
Mudd Advertising is making a big move in the auto marketing world: the company has acquired DealerTrend, Inc., a Reno-based automotive tech provider known for its dealer websites, inventory tools, and API-driven digital solutions.
Google search is in flux. Organic traffic is shrinking, ad costs are climbing, and AI platforms like ChatGPT and Gemini are quietly becoming the first stop for decision-making. While most agencies are still clinging to old playbooks, Opollo has moved first, striking a partnership with Semrush Enterprise to bring its new AI Optimisation (AIO) solution to Australia.
For decades, TV advertising has been a blunt instrument—great for reach, not so much for relevance. StarHub thinks it’s time for a sharper edge. The Singapore telco has unveiled Dynamic Ad Pods, the country’s first solution that swaps out ads in real time inside live broadcast TV channels. In plain terms: two households watching the same football match may now see entirely different commercials.
Adobe (Nasdaq: ADBE) is showing that AI isn’t just a buzzword—it’s a revenue engine. The software giant reported record third-quarter revenue of $5.99 billion, up 11% year-over-year, fueled by strong subscription growth across its Digital Media and Digital Experience segments. AI Is Paying Off CEO Shantanu Narayen highlighted Adobe’s leadership in AI-driven creative tools, noting…
Community newspapers are getting a tech upgrade. CherryRoad Media announced it will roll out hyper-local AI search functionality across its properties, powered by ProRata’s Gist Answers platform. The move promises to reshape how readers discover local news—and how publishers monetize it. AI Meets Main Street Gist Answers is an AI-as-a-service solution that allows publishers to…
When it comes to TV advertising, “local” has always been a messy, fragmented landscape. National brands typically rely on expensive, one-size-fits-all buys, while local campaigns require stitching together countless broadcast, cable, and streaming deals. Locality—the company best known for wrangling that chaos—thinks it has the fix. This week, the company unveiled Collective, a first-of-its-kind technology…
Roqad, Europe’s largest identity aggregator and data onboarding partner, has acquired Zeotap-Data, Zeotap’s third-party audience business, for an undisclosed sum. The move combines Roqad’s identity graphs and onboarding expertise with Zeotap-Data’s scale and trading platform integrations, enabling advertisers to expand privacy-safe, personalized targeting
PAN, the integrated, data-driven marketing and PR firm for B2B tech and healthcare brands, has appointed Catherine Coffey as Managing Director of its UK operations. The move reinforces PAN’s global growth strategy, connecting teams and clients across North America and EMEA.
