Press Release – AdTechEdge

Freestar’s Intelligence Suite helps The Associated Press boost efficiency and unlock new revenue streams.

Freestar, the leading monetization partner for large digital media publishers and e-commerce sites, today announced a strategic collaboration with The Associated Press (AP), an independent global news organization dedicated to factual reporting, designed to optimize the AP’s programmatic performance and expand access to premium global advertisers. The collaboration helps create new revenue streams for AP while supporting quality journalism through its innovative advertising technology.

Samsung Ads and AdGood Partner to Empower Nonprofits with Donated CTV Inventory

GlobeNews Wire2 weeks ago2 weeks ago05 mins

LOS ANGELES, Nov. 06, 2025 (GLOBE NEWSWIRE) — Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organization pioneering affordable access to Connected TV (CTV) for mission-driven organizations, today announced a landmark partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the AdGood nonprofit media marketplace. Now, nonprofits with resources across the spectrum have equal access to TV campaigns on the most-watched screen in the home.

Aditude Appoints Anthony Gonsalves as First Chief Revenue Officer

AdTech Edge3 months ago3 months ago04 mins

NEW YORK, Aug. 18, 2025 (GLOBE NEWSWIRE) — Aditude, a leading technology company, today announced the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO). Gonsalves joins Aditude from JWP Connatix, where he served as Senior Vice President of Global Business Development, bringing extensive experience in driving strategic partnerships and revenue growth across the digital media landscape

AdGood and A+E Global Media Partner to Expand Nonprofit Access to Premium CTV Advertising

AdTech Edge3 months ago3 months ago05 mins

AdGood, a nonprofit organization revolutionizing access to Connected TV (CTV) advertising for mission-driven organizations, proudly announces a new partnership with A+E Global Media, one of the world’s leading media and entertainment companies. Through this groundbreaking collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organizations across the country.

Latest Commerce Advertising Report from mrge Defies Economic Headwinds with Optimistic Outlook, Resilience, and Reinvention

AdTech Edge4 months ago4 months ago06 mins

HAMBURG, Germany–(BUSINESS WIRE)–mrge, the intelligent platform for commerce advertising, has released its biannual 2025 commerce advertising report, revealing that despite a turbulent first half of 2025 marked by declining consumer confidence, economic uncertainty, and the impact of Google updates, the commerce advertising industry continues to remain optimistic for the second half of the year. According…

Press Release

Lion winners announced for Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Innovation, Creative Commerce

AdTech Edge5 months ago5 months ago015 mins

USA wins three Grands Prix, France two. Denmark and the UK are awarded one each
19 June 2025 – On day four of the 72nd Cannes Lions International Festival of Creativity, the winners are announced for the following Lions: Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Innovation, Creative Commerce.

Press Release

Winners of the Creative Data, Direct, Media, PR and Social & Creator Lions announced on day three of the Cannes Lions International Festival of Creativity

admin5 months ago5 months ago013 mins

Day three of the Cannes Lions International Festival of Creativity saw the winners revealed of the Creative Data Lions, Direct Lions, Media Lions, PR Lions, and Social & Creator Lions.

First winners announced at the 72nd Cannes Lions International Festival of Creativity

AdTech Edge5 months ago5 months ago014 mins

Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing Lions awarded
Grands Prix awarded across a breadth of countries, including to the Czech Republic which wins its first Grand Prix

PHD UK, Mindshare and McDonald’s win big as the Festival of Media Global Awards 2025 crowns the greatest advertising campaigns of the past year

AdTech Edge5 months ago5 months ago06 mins

PHD UK, Mindshare and McDonald’s were among the big winners at the Festival of Media Global Awards 2025 last night, as the revered awards programme recognised the best work of the past year in media.