AdGood, the nonprofit organization focused on expanding access to Connected TV (CTV) advertising for mission-driven groups, has unveiled its Nonprofit Media Fund. The fund pools donations from individuals, foundations, and corporations to provide nonprofits with subsidized access to premium streaming campaigns, helping them reach new audiences and drive action.
The initiative ensures organizations with limited budgets can run high-impact campaigns across top streaming platforms. Donations directly offset media costs, while AdGood handles campaign management and performance reporting, maximizing visibility and effectiveness.
How the Fund Works
- Monetary Donations Power Media Access: Contributions subsidize ad buys for nonprofits.
- Affordable, High-Impact Campaigns: Budgets stretch further, unlocking premium inventory otherwise out of reach.
- Robust Performance Reporting: Nonprofits gain insights into impressions, completion rates, and outcomes such as donations or site visits.
“Every dollar donated helps nonprofits amplify their voices on the screens where audiences are most engaged,” said Kris Johns, Founder and CEO of AdGood. Maureen Peltier, Head of Donor Relations, added, “Every donation directly powers premium ad campaigns, ensuring missions are seen, heard, and supported by audiences ready to take action.”
Impact in Action
Nonprofits like Race For Life Rescue have already benefited from AdGood’s support. “The Nonprofit Media Fund gave us the chance to reach audiences we never could have afforded on our own,” said Jim DeFrancesco, CEO. “Their support put our mission on TV screens nationwide, helping us connect with new supporters and raise awareness in a powerful, modern way.”
Currently, AdGood serves over 100 nonprofits across the U.S., generating more than 1 billion monthly impressions. The Nonprofit Media Fund builds on this success by inviting donors to directly fuel nonprofit access to premium CTV campaigns, leveling the playing field for organizations competing for attention in a crowded media landscape.
Why This Matters
CTV advertising has traditionally been out of reach for nonprofits due to high costs. AdGood’s approach democratizes access, combining subsidized media buys, professional campaign management, and reporting—ensuring mission-driven campaigns can perform alongside commercial brands. In a media environment where attention is fragmented, this model provides nonprofits the tools to compete for audience engagement at scale.
