AdGood Assembles an All-Star Board to Democratize CTV for Nonprofits
Nonprofit ad tech firm AdGood just leveled up its leadership, announcing a powerhouse board of directors drawn from the upper ranks of ad tech, streaming, and media. The move signals an aggressive push to expand its mission: making premium Connected TV (CTV) advertising accessible and affordable for nonprofits.
Backed by donated and discounted media partnerships, AdGood enables mission-driven organizations to tap into the kind of high-impact inventory usually reserved for big brands with bigger budgets. The new board lineup suggests the nonprofit is ready to scale that vision—and fast.
From Silicon Valley to Streaming Giants
AdGood’s refreshed board reads like a who’s who of ad tech and media:
- Katie Evans, President of Operations at Magnite, brings infrastructure expertise from stints at Telaria and Tremor Video.
- Yuval Fisher, CTO at Wurl, is a heavyweight in IP video standards and monetization, with patents to prove it.
- Mark Garner, EVP of Global FAST at A+E Networks, adds global monetization chops and distribution savvy.
- Jason Krebs, a former executive at The New York Times, Google, and Disney, offers cross-industry insight from legacy giants and startups alike.
- Russell Mathias, a veteran of Vungle and Wurl, rounds out the group with operational and programmatic finance expertise.
“The board is a powerhouse of experience and innovation,” said Kris Johns, Founder and CEO of AdGood. “Their expertise will help us scale affordable CTV advertising opportunities for nonprofits across the country.”
Why It Matters
CTV advertising isn’t just a buzzword—it’s the new battleground for audience attention. As streaming replaces traditional TV, nonprofits have found themselves priced out of the conversation. AdGood aims to fix that by offering CTV access at up to 70% below market rates, opening the door for causes that rarely see prime-time exposure.
The model echoes broader trends in media democratization—think programmatic campaigns tailored for small businesses or self-service ad portals on streaming platforms. But in AdGood’s case, the “clients” are charitable organizations fighting for funding, visibility, and social impact.
With this board expansion, AdGood gains both credibility and momentum in an industry that’s long been driven by commercial priorities. It also raises the bar for social impact in ad tech, blending nonprofit goals with the efficiency and reach of modern media platforms.
Context: Where AdGood Fits in the Ad Tech Ecosystem
CTV’s rapid growth—expected to surpass $40 billion globally by 2027—has opened the floodgates for ad tech innovation. But the playing field remains lopsided. Platforms like Roku, Hulu, and FAST channels are dominated by commercial advertisers chasing return on ad spend.
Enter AdGood. By leveraging unsold or underutilized inventory and fostering donor-supported media relationships, it carves out space for purpose-driven messaging in an increasingly saturated ecosystem. The new board, with its deep ties to streaming infrastructure, monetization strategies, and nonprofit financing, positions AdGood as a serious player in this niche.
The Bigger Picture
AdGood’s evolution reflects a growing recognition that media access equals influence. For nonprofits, especially those tackling urgent social issues, CTV isn’t a luxury—it’s a necessity. And while many brands are experimenting with social impact messaging, AdGood is flipping the script by putting impact-first organizations in front of mass audiences.
The expanded board could also pave the way for new partnerships, platform integrations, or even policy advocacy around equitable media access. With the right strategy, AdGood might not just help nonprofits advertise—it could help redefine what “public service” advertising looks like in a digital-first world.
