Causal, an award-winning digital advertising solutions provider, has partnered with OpenX, a leading omnichannel supply-side platform (SSP), to deliver high-impact connected TV (CTV) campaigns at scale. The collaboration emphasizes measurable results, transparency, and sustainable media buying strategies.
Driving Measurable Efficiency
A recent campaign advocating expanded access to affordable healthcare in New York showcased the partnership’s capabilities. The initiative achieved a 17.73% efficiency boost compared to other SSPs tested, highlighting the effectiveness of combining curated inventory with advanced data-driven strategies.
OpenX accounted for 36% of total impressions, primarily through premium CTV placements on national and local news programming. The campaign focused on broad reach, controlled frequency, and contextual alignment, ensuring messaging resonated with target audiences without over-saturation.
Quality and Transparency at the Core
“Partnering with OpenX aligns with our commitment to innovation and accountability in digital advertising,” said Christopher Birtch, Director of Account Operations at Causal. “Their leadership in supply-path optimization (SPO) complements our mission to provide clients with data-driven campaigns that make an impact while ensuring transparency.”
For political advocacy campaigns, scale alone isn’t enough. “Our work with Causal demonstrates how curated, high-quality inventory can deliver measurable results for organizations seeking real change, while ensuring responsible media buying,” said Stacy Bohrer, SVP Buyer Development, The Americas, at OpenX.
Implications for the CTV Advertising Market
This partnership underscores a growing trend in CTV advertising: advertisers demand both efficiency and accountability. By leveraging OpenX’s transparent, high-performing marketplace alongside Causal’s data-driven strategies, brands can maximize reach, improve ROI, and guarantee impactful messaging. The collaboration highlights how performance-focused CTV campaigns are becoming essential for advertisers looking to combine scale with precision.
