CivicScience, a leading consumer analytics and advertising platform, has partnered with The Atlantic to integrate real-time survey data and audience insights directly into the publication’s advertising and research operations.
The collaboration leverages CivicScience’s proprietary survey methodology and vast consumer database, which captures millions of daily responses through embedded digital surveys. This integration gives The Atlantic advertisers access to detailed, up-to-the-minute knowledge of consumer attitudes, interests, demographics, and purchase intent.
Enhancing Ad Targeting and Measurement
By embedding real-time consumer intelligence into its ad operations, The Atlantic can now offer brands sophisticated targeting and improved performance metrics, helping advertisers reach the right audience with precision and track effectiveness over time. The partnership also lays the groundwork for future collaboration between the two companies to further enrich advertising and business strategies.
“Partnerships like ours with The Atlantic represent the future of how multi-platform publishers and technology companies can create value for all stakeholders,” said Gretchen Tibbits, President and COO of CivicScience. “Combining The Atlantic’s reach with our real-time consumer intelligence enables a more sophisticated understanding of audiences.”
Susan Parker, SVP of Innovation & Ad Product at The Atlantic, added, “Data-driven advertising is essential in today’s media landscape. CivicScience’s real-time insights allow us to deliver precise targeting, deeper engagement, and better measurement for our advertising partners, while unlocking new ways to track consumer perception over time.”
Why It Matters
As publishers increasingly rely on first-party and real-time data, collaborations like this highlight a broader industry trend: integrating analytics directly into ad operations to boost ROI and audience engagement. With CivicScience’s insights, The Atlantic positions itself at the forefront of data-driven advertising, offering advertisers actionable intelligence that goes beyond standard demographics.
