Clinch, the Agentic AI platform for omnichannel advertising, has expanded its collaboration with Amazon Ads, becoming the first third-party solution to serve ads to Amazon Custom Audiences—a capability previously reserved for Amazon-served creatives.
Amazon Custom Audiences allow brands to reach and re-engage shoppers via Amazon DSP, using proprietary behavioral signals. With this integration, Clinch clients can now leverage shopping, streaming, gaming, and browsing interactions to align creative strategies with audience insights, all while adhering to strict privacy standards.
“Advertisers are seeking ways to balance ad relevance and performance with consumer privacy,” said Charel MacIntosh, Head of Business Development and Strategic Partnerships at Clinch. “By expanding access to Amazon Custom Audiences through Clinch’s Flight Control, we’re enabling brands to connect more effectively while upholding privacy standards.”
What This Means for Advertisers
The integration introduces several benefits for brands and agencies:
- Expanded Targeting Power: Build richer, precise audiences using Amazon’s proprietary behavioral signals.
- Privacy-Safe Precision: Utilize truncated IPs, privacy-safe geolocation, and ZIP-level targeting for compliance without sacrificing performance.
- Seamless Workflow: Streamline campaign setup and trafficking across Amazon programmatic inventory with full Clinch tag interoperability.
- Advanced Creative Optimization (DCO): Deliver tailored, performance-driven ads powered by privacy-safe signals across Amazon inventory.
Early adopters, including Keurig Dr Pepper, plan to use the integration for product launches, awareness campaigns, seasonal promotions, and performance-driven initiatives.
“Clinch’s collaboration with Amazon Ads gives us a powerful new way to connect creative directly to audiences where engagement is highest,” said Ben Sylvan, SVP Connected Media at Keurig Dr Pepper. “This workflow automates and scales creative personalization, delivering efficiency while remaining privacy-safe.”
This move underscores Clinch’s commitment to future-proofing advertising, enabling omnichannel strategies that prioritize outcomes over impressions, precision over guesswork, and consumer trust over invasive tactics.
