Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) have announced a multi-year partnership aimed at boosting advertising across DoorDash’s U.S. marketplace, expanding beyond restaurants to grocery, convenience, and other retail categories.
Under the deal, Criteo will act as an extension of DoorDash’s ad sales team, collaborating with brands and agencies while exploring deeper integration of their advertising technologies over time. The partnership positions both companies to capitalize on one of the fastest-growing segments of digital advertising: retail media.
Advertisers working with Criteo will now gain access to DoorDash ad formats, including on-site video, display banners, Sponsored Product, and Sponsored Brands, along with off-site channels across display, video, search, and social. This gives brands a more cohesive strategy to reach consumers at the point of purchase, whether in-app or beyond.
“Delivery is the most important new path in the CPG consumer journey, and DoorDash has become a must-buy destination for convenience, grocery, and alcohol brands,” said Stephen Howard-Sarin, Managing Director, Retail Media Americas at Criteo. “Our partnership will help advertisers reach consumers more effectively, drive measurable sales, and defragment retail media buying between delivery marketplaces and retailer sites.”
John Roswech, Head of Business for Symbiosys at DoorDash, added, “We’re building an ad platform that lets every business grow on DoorDash and beyond. We chose Criteo for its strong agency relationships and brand expertise. Together, we’re expanding opportunities for brands to engage customers at the moments that matter.”
The collaboration underscores a broader trend in retail media, as brands increasingly look to meet consumers where they shop and purchase—both digitally and physically—while leveraging delivery platforms as strategic advertising channels.
